Sof-a-Logue
American Intercontinental University
Project Type: MKT 651 Unit 1 Individual Project
Abstract
Sof-A-Logue is a top social media company focused on dedicating it’s time to the way customers converse in the virtual and wireless world. Customers stay in touch by email, text, voice email and picture, which Sof-A-Louge aim to make a better experience.
Introduction Sof-A-Logue is creating a new marketing plan which will help them to become more recognizable to new markets and customers. Facebook and LinkedIn are also social media companies which we will use to compare strategies.
Part 1: Brief Background of the Companies LinkedIn was started by Reid Hoffman in 2002. LinkedIn is about helping customers be more productive by making professional connections visible. As of November 3, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories ("Linkedin," 2011). It is a valid and credible way to stay connected. LinkedIn also helps you create, extend and maintain a network of business advisor. Facebook was founded in 2004 by Mark Zuckerberg and has more than 500 million active users (Richardson). Facebook is an online networking site that gives people a way to share information in an easy and entertaining way. It allows customers to stay in touch and be able to communicate and interact with friends over photos, videos, messages, status updates and more in a unique new way. If Facebook were a country it would be the worlds largest.
Part 1: Brief Background of the Industry Social Media is about people and is a revolution.Over 50% of the worlds population is under 30 years old. Social media affects our online and offline behavior. People fall in love online, get divorced online and children are learning on ipads in school.Some universities have even stopped distributing E-mail accounts and using social media sites such as Facebook instead and eReaders
Project Type: MKT 651 Unit 1 Individual Project
Abstract
Sof-A-Logue is a top social media company focused on dedicating it’s time to the way customers converse in the virtual and wireless world. Customers stay in touch by email, text, voice email and picture, which Sof-A-Louge aim to make a better experience.
Introduction Sof-A-Logue is creating a new marketing plan which will help them to become more recognizable to new markets and customers. Facebook and LinkedIn are also social media companies which we will use to compare strategies.
Part 1: Brief Background of the Companies LinkedIn was started by Reid Hoffman in 2002. LinkedIn is about helping customers be more productive by making professional connections visible. As of November 3, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories ("Linkedin," 2011). It is a valid and credible way to stay connected. LinkedIn also helps you create, extend and maintain a network of business advisor. Facebook was founded in 2004 by Mark Zuckerberg and has more than 500 million active users (Richardson). Facebook is an online networking site that gives people a way to share information in an easy and entertaining way. It allows customers to stay in touch and be able to communicate and interact with friends over photos, videos, messages, status updates and more in a unique new way. If Facebook were a country it would be the worlds largest.
Part 1: Brief Background of the Industry Social Media is about people and is a revolution.Over 50% of the worlds population is under 30 years old. Social media affects our online and offline behavior. People fall in love online, get divorced online and children are learning on ipads in school.Some universities have even stopped distributing E-mail accounts and using social media sites such as Facebook instead and eReaders
References: Aziz, A. (2010). Best marketing strategies used by apple, microsoft, google & walmart [Web]. Retrieved from http://www.youtube.com/watch?v=wdmH7yqYUVk Keith, J. (2011, May 11). The power of less. Retrieved from http://microbusiness.vistaprint.com/2011/the-power-of-less/ Linkedin. (2011). Retrieved from http://press.linkedin.com/about Mkt650 scenario. (n.d.). Retrieved from https://mycampus.aiu-online.com/courses/MKT651/Assignment_Assets/mkt651_scenario.pdf Richardson, J. (n.d.). Social media: An overview of facebook. Retrieved from http://successbeginstoday.org/wordpress/2010/03/social-media-an-overview-of-facebook/ The marketing mix and 4p. (2011, December 19). Retrieved from http://www.mindtools.com/pages/article/newSTR_94.htm