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College Research Paper

Trust and Privacy
By
Ian Hunt
Access to HE. Media Studies. CJC3FH001A
Unit Title: Independent Study HC7/3/WW/081 Course Tutor: Patrick Peiro. Completed: 14th April 2010
College Research Paper

Contents
1.0 Introduction
1.1 Key Questions
2.0 Methods
2.1 Primary Research.
2.2 Facebook Privacy Questionnaires.
2.3 Internet research from Facebooks own Help and Information pages 2.4 Confirm the validity of information obtained on Facebooks pages from alternative Internet resources. 2.4 Privacy issues and guides sourced from Library sources.

3.0 Results & Discussions
3.1 Facebook a short History
3.2 Survey Results
3.3 News Media discussion on Privacy/Trust
4.0 Further Discussion & Conclusions
4.1 Privacy
4.11 Facebook Adverts
4.12 Facebook Applications and 3rd Party Applications
4.2 Trust
4.3 Recent Events Regarding Privacy
4.31 What has not changed?
4.4 Final conclusions
5.0 Bibliography
6.0 Appendix
List of illustrations’
Fig 1: Total Internet Usage
Fig 2: Targeted advertising
Fig 3: Advertising Demographics
Fig 4: Age related targeted advertising
Fig 5: Online gaming advertising
Fig 6: Facebook Applications and 3rd Party Applications
Fig 7: New Privacy Announcement
Fig 8: New Privacy Update
Fig 9: Privacy Sharing
Fig 10: Privacy Search

1.0 Introduction
Is the growth in Social Network websites a good thing? With new services from Google and Microsoft soon to join the established social networking sites Myspace, Twitter, Bebo, Plaxo and Facebook are users right to trust these companies (in all cases Global Corporations) with their personal data. What are these Social Networking sites using this data for now and what in the future could they do with this personal information. There is also the question, is using a social networking site a good and safe use of your time on the internet? For instance 17% of all current usage on the Internet has been attributed in a Nielsen’s study in conducted in 2009 to be on Social Networking and Blogging websites. Based on recent trends this usage is expected grow to as much as 50% within a year. 1.1 Key Questions

What are the risks of using Social Networking sites such as Facebook in regard to Privacy and Data Security? Why do over 150 Million users [log in each and everyday, posting over 40 Million status updates, personal information, emails and online chat] trust Facebook with their personal data? Facebook Statistics. http://www.facebook.com/press/ [Accessed December 2009] To try and answer these questions and by narrowing down the subject by looking in more detail at Data Security and Privacy issues of one of the Social Network sites the research will be conducted upon Facebook. As Facebook is now the leading Social Networking site with the most users, now in excess of 350 million users (December 2009 figures). What are, if any are the rewards in regard to Facebooks new Privacy features introduced in December 2009? 2.0 Methods

2.1    Primary research including personal experience of being a Facebook user, the interaction with a growing number of Facebook friends and by also drawing upon their experiences of being a Facebook user. Conducted through both informal and formal discussion groups and interviews. 2.2    The production of an Online Survey/Questionnaire using an external Website to gather data     on key Privacy and Trust issues. 2.3    Using the huge Resource which is the Internet. Research from Facebooks own Press,     Privacy and Statistics web pages. 2.4    Backup/Confirm the research conducted on Facebooks pages using other Media sources on     the Internet including the BBC, the Newspaper Media and the UK’s specialists Media pages. 2.5    Investigation from Library resources including books, journals and news articles. 3.0 Results

3.1 Facebook a short history
Facebook was started in February 2004 from a Harvard University dormitory by founders Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and...
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