Student ID: s4494561
Sociology Assessment Task 1
Community: Football community
How can some sociological concepts give me new insights into my community?
The football community has numerous sociological concepts that are apparent. To accurately identifying these notions and theories is highly significant in understanding and interpreting the fundamental principles of an effective community. The concept Conspicuous consumption is a substantial factor in the football community as members such as players and supporters feel social pressures to compete and purchase luxurious goods to present their economic power in the hope to gain social prominence. Within the football community Mcdonaldisation is a significant drive where consumers are satisfied to purchase probable and mainstream products for their “eefficiency, calculability, predictability, increased control, and the replacement of human by non-human technology” (Wikipedia the free encyclopedia, 2014). However, even though this concept is a dominating force some members of this community are exploring alternatives of less profitable manufacturers to challenging larger and globally recognised corporations’ objectives.
Sociologist and Economist Thorstein Veblen defines Conspicuous consumption as “the spending of money on and the acquiring of luxury goods and services to publicly display economic power.” (Van Krieken, 2005) As consumer society, communities purchase goods not because they are vital for survival rather we want to impress and impact other individuals with our ability of purchasing power. Within the football community individuals purchase un-necessary luxury products such as variously designed clothing, latest technology in boots and protective equipment to acquire a social status and present themselves as dedicated and worthy members of the community utilizing there economic power. However, buying luxurious goods and services are just for display and...
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