* Social Influence (social norms and persuasion)
* Social support
The number one most influential factor on how sociocultural influences do have on one’s attitude towards health and physical exercise. Self-presentation is where a person tries to influence others on the perception of their own image. People make many different attempts to manage how others’ view them because other people control many of the things we want to obtain, such as friendship, financial resources, or career advancement, we strive to gain others’ approval or avoid rejection. In exercise and physical activity settings, these attempts to present ourselves favourably may have either positive or negative effects on our strivings to be physically active. For example, Tim is slightly overweight and has dietary habits that aren’t exactly the best and decide to join a gym. Tim doesn’t want to go and run on the treadmill next to a super fit world class athlete because his figure and athletic ability are notably different and he doesn’t wish to embarrass himself. We see in this example that Tim has this idea that because he isn’t the same as the super fit world class athlete that he isn’t healthy and therefore he is reluctant to exercise because he’s afraid of...