Social Responsibilities Performed by the Prothom-Alo

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SOCIAL RESPONSIBILITIES PERFORMED
BY
“THE DAILY PROTHOM ALO”

TABLE OF CONTENTS

Page

Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Background of the Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Statement of Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Scope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Discussion of Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Campaign for acid-victims . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Raising funds for sick people . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Organizing relief operations for flood affected people . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Distributing warm clothes to poor people . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Organizing Mathematics festivals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Arranging debating competitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Movements against drugs and HIV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Giving award to successful people of different areas . . . . . . . . . . . . . . . . . . . . . . . . . . .11

Summary, Conclusions, Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Summary of the findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

ABSTRACT

The purpose of preparing this report was to throw some light on the different Social Responsibilities performed by a modern business in the business arena of Bangladesh. Specifically, we focused our study on “The Daily Prothom Alo”, a leading newspaper in our country.

As we know, a business has normally some responsibilities towards the society in which it is operating its business. These responsibilities consist of Legal Compliances, Ethical Compliances and Philanthropic Giving. According to the opinions of almost all the businesses, the business organizations are meeting the legal and ethical compliances in their own business areas pretty well. As a result, the activities supporting the Philanthropic Giving performed by a business organization become the scale to judge its performance concerning social responsibilities.

The Daily Prothom Alo started its journey in 1998 and since then it has become a familiar name in the minds of well-informed people. From the very beginning it has been able to position itself as the leading...
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