Social Networking Sites

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DECLARATION

We hereby declare that all the work presented in the project report entitled “The Effect of Social Networking Sites on the Personal Lives of the People” of the subject Business Research Methods at ICFAI , IBS Gurgaon is an authentic record of our own work carried out under the guidance of Prof Tapas Mahapatra.

Date: Rajat Raizada
Taruna Vinayak Gaurav Srivastav Sakshi Garg
Sakshi Mehrotra Shohit Chandak

CERTIFICATE

This is to certify that project report entitled “The Effect of Social Networking Sites on the Personal Lives of the People” of the subject Business Research Methods, which is submitted by Rajat Raizada, Taruna Vinayak, Gaurav Srivastav, Sakshi Garg, Sakshi Mehrotra & Shohit Chandak at ICFAI , IBS Gurgaon is an authentic record of the candidate’s own work carried out by them under our guidance. The matter embodied in this thesis is original and has not been submitted for the award of any other degree.

Prof. Y.P. Gupta
(Project Guide)
Date:

ACKNOWLEDGEMENT

We express our deep gratitude to Prof. Y.P. Gupta of ICFAI BUSINESS SCHOOL for his constant support, guidance and motivation which helped us immensely in completing this project. The project provided us with an opportunity to understand the fundamentals of research methods in a better manner and apply them. The insistence on taking up a socially relevant topic like the use of social networking sites help us to understand the psychology of the people using these sites better and correlate the research to human behavioural aspect.

We also would like to thank our respondents for giving us their valuable time and providing us with the information needed to carry out the research successfully.

Taruna Vinayak
Gaurav Srivastav Sakshi Garg Date:- Rajat Raizada Sakshi Mehlotra

Shohit Chandak

EXECUTIVE SUMMARY

The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. These have played a crucial role in bridging boundaries and crossing the seas and enabling them to communicate on a common platform. It has become a popular and a potential mean for them to stay friends with the existing ones and to grow up their social circle at least in terms of acquaintances.

The question regarding the safety, privacy and the legal issues have been cropping up all this time. Through this research we try to find out the impact of these networking sites on the personal and professional lives of people using them. It is a very subjective question to answer and is very opinion based and the same is reflected in the research methodology adopted by us.

The report is initiated with the definition of the objective followed with the research methodology used along with the research design, sample size, methods used for the purpose of conducting survey. It also incorporates the sampling frame and the data collection procedure.

Subsequent to this is the Introduction to the networking sites along with a brief description of the most popular sites. Then the issues of concern which have come up along the way in all these years since these sites gained popularity are discussed. The various issues and concerns of the respondents are also incorporated there. The next part of the research has the literature surveys which are the articles we took up from the published reports. We then analyzed and interpreted the data at length. The last part deals with the suggestions and recommendations that the group has come up...
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