Executive Summary 1
Social Networking 2
MySpace Pros 3
MySpace Cons 3
Facebook Pros 4
Facebook Cons 4
Recommendations and Findings 6
Attachment 1: MySpace User and Page View Growth 7
Attachment 2: Daily Market Share 8
Attachment 3: Daily Reach 9
Popular social networking sites, including MySpace and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors, but given their youthful user base -- they are unusually vulnerable to the next 'new new' thing. As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Internet analysts. By social networking on the Internet via the Facebook and MySpace websites users can do just about anything. The popularity of these two websites have increased and remained steady for quite a while now. This fact alone deems these two websites worthy of discussion. Both the Facebook and MySpace websites offer the ability to network with other individuals in similar ways. Both have friend request features that establish relationships based on dual-party confirmation. Both also have similar structures that allow users to search for other users based on the input of biographical information; such as school affiliation, location, common interests, sexual orientation, relationship status, and other indicators.
Facebook and MySpace both have a chance to advertise, but Facebook has a limited amount of users. To be able to access a Facebook account the user must have a college or high school e-mail. Although Facebook can be safer, MySpace offers a better environment for advertising to all ages. With no problems creating a MySpace account, companies can advertise on the MySpace homepage and have a better chance to attract customers. In fact, there are companies around the globe that use MySpace as their company website. Radio... [continues]
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