Social Networking Paper

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Social Networking

Executive Summary1
Social Networking2
MySpace Pros3
MySpace Cons3
Facebook Pros4
Facebook Cons4
Recommendations and Findings6
Attachment 1: MySpace User and Page View Growth7
Attachment 2: Daily Market Share8
Attachment 3: Daily Reach9
References10

Executive Summary

Popular social networking sites, including MySpace and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors, but given their youthful user base -- they are unusually vulnerable to the next 'new new' thing. As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Internet analysts. By social networking on the Internet via the Facebook and MySpace websites users can do just about anything. The popularity of these two websites have increased and remained steady for quite a while now. This fact alone deems these two websites worthy of discussion. Both the Facebook and MySpace websites offer the ability to network with other individuals in similar ways. Both have friend request features that establish relationships based on dual-party confirmation. Both also have similar structures that allow users to search for other users based on the input of biographical information; such as school affiliation, location, common interests, sexual orientation, relationship status, and other indicators.

Facebook and MySpace both have a chance to advertise, but Facebook has a limited amount of users. To be able to access a Facebook account the user must have a college or high school e-mail. Although Facebook can be safer, MySpace offers a better environment for advertising to all ages. With no problems creating a MySpace account, companies can advertise on the MySpace homepage and have a better chance to attract customers. In fact, there are companies around the globe that use MySpace as their company website. Radio stations, sports teams, and small businesses all take advantage of MySpace being free. Free is a word that attracts many people and business owners will definitely benefit from the use of a free website. With companies, students, and other people logging onto MySpace daily, advertising on the MySpace homepage can be more financially beneficial than Facebook. Facebook chooses not to advertise, their growth comes simply by word of mouth. MySpace, however, advertises via billboards, newspaper, Internet, and anywhere they can. As a user before logging onto the MySpace homepage there is no way to avoid the advertisements. Facebook has a simple homepage offering only the log in dialog. With MySpace offering all users access, advertising is more beneficial. Facebook takes social networking more seriously when it comes to the security of a user, making advertisements non-existent.

Social Networking

Social Networking is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds. The term was first coined by J. A. Barnes in 1954. It has emerged as a key technique in modern social psychology. Social Networking also refers to a category of Internet applications to help connect friends, business partners, or other individuals together using a variety of tools. These applications, known as online social networks are becoming increasingly popular. The trends seem to be growing even faster at the collegiate level.

Blended networking is an approach to social networking that combines both offline elements with online elements. MySpace, for example builds on independent music and party scenes while Facebook mirrors a college community. Most of the social networks on the internet are public, allowing anyone to join.

Social Networking is something that the majority of high school and college...
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