Social Networking in Business

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Mike Swanstrom

Social Networking In Business

Social networking in business is the study of individuals interacting socially for business purposes. This can be done either electronically, or not electronically. Usually when social networking occurs electronically, it is achieved through network-based interfaces. Social networking is primarily focused around one thing: connections. One can utilize every social network that exists (Facebook, Twitter, etc.), but unless there is some type of value being provided on that network, (some reason that others would want to connect with that person), they stand no chance of successfully using social networking to make any progress from a business standpoint. Facebook – does it help Social Networking?

Facebook is the most popular social networking site, and most common to have an individual registered on it. Facebook is primarily popular, because it allows people to create a business or personal page for free. This can be a substantial benefit for one’s business for several reasons. For obvious reasons, being able to create a business page for free can save individuals x amount of dollars in fees required to set up a web interface. Also, Facebook is a great site to use for advertising. Facebook allows individuals to create heavily targeted ads, and can prompt the ads to show up on the home page interface. Also, since Facebook allows individual to add ‘friends’ or ‘fans’, each person can be used as a marketing tool. Each person that becomes a friend or fun will be able to a link connecting to your business profile. Another important reason is that Facebook can make an individual’s company seem more personable. Facebook is heavily known to be a personal site, and a fun one, so by utilizing this technique, one can create a feeling of comfort to others within the business. On the contrary, however, others may view a business profile on Facebook as being less serious, and not...
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