Social Networking Explodes Worldwid…
Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance Facebook and Hi5 More than Double Global Visitor Bases During Past Year RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9 percent compared to a much larger 25 percent growth for the world at large. The Middle East-Africa region (up 66 percent), Europe (up 35 percent), and Latin America (up 33 percent) have each grown at well-above average rates. Social Networking Growth by Worldwide Region June 2008 vs. June 2007 Total Worldwide Audience, Age 15+ - Home and Work Locations Source: comScore World Metrix Unique Visitors (000) Jun-07 Worldwide Asia Pacific Europe North America Latin America Middle East - Africa 464,437 162,738 122,527 120,848 40,098 18,226 Jun-08 580,510 200,555 165,256 131,255 53,248 30,197 Percent Change 25% 23% 35% 9% 33% 66%
“While the social networking trend first took off in North America, it is beginning to reach a point of maturity in the region,” said Jack Flanagan, comScore executive vice president. “However, the phenomenon is still growing rapidly in other regions around the world – especially as the established American brands turn their focus to developing markets.” Facebook and Hi5 Lead Global Growth among Top Social Networking Sites During the past year, many of the top social networking sites have demonstrated rapid growth in their global user bases. Facebook.com, which took over the global lead among social networking sites in April 2008, has made a concerted effort to become more culturally relevant in markets outside the U.S....
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