Social Networking Analysis

Topics: Social network, Sociology, Networks Pages: 4 (1103 words) Published: July 18, 2012
Social network analysis
From Wikipedia, the free encyclopedia
This article is about the theoretical concept. For social networking sites, see social networking service. A social network diagram displaying friendship ties between a set of Facebook users. Social network analysis (SNA) is the methodical analysis of social networks. Social network analysis views social relationships in terms of network theory, consisting of nodes (representing individual actors within the network) and ties (which represent relationships between the individuals, such as friendship, kinship, organizational position, sexual relationships, etc.)[1][2] These networks are often depicted in a social network diagram, where nodes are represented as points and ties are represented as lines. Social network analysis has emerged as a key technique in modern sociology. It has also gained a significant following in anthropology, biology, communication studies, economics, geography, information science, organizational studies, social psychology, and sociolinguistics. People have used the idea of "social network" loosely for over a century to connote complex sets of relationships between members of social systems at all scales, from interpersonal to international[citation needed]. In 1954, J. A. Barnes started using the term systematically to denote patterns of ties, encompassing concepts traditionally used by the public and those used by social scientists: bounded groups (e.g., tribes, families) and social categories (e.g., gender, ethnicity). Scholars such as S.D. Berkowitz, Stephen Borgatti, Ronald Burt, Kathleen Carley, Martin Everett, Katherine Faust, Linton Freeman, Mark Granovetter, David Knoke, David Krackhardt, Peter Marsden, Nicholas Mullins, Anatol Rapoport, Stanley Wasserman, Barry Wellman, Douglas R. White, and Harrison White expanded the use of systematic social network analysis.[3] Connections

Homophily: The extent to which actors form ties with similar versus dissimilar others....
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