Social Networking

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Twitter, Facebook, Myspace, Yelp, LinkedIN, if saying any of those names to someone in the 1980’s they would have no significant meaning, In 2010 however, if you don’t know what those sites are you have been living under a rock for the last 5 years. Social Networking has taken over the internet in a positive and negative way. It can help benefit both businesses, employees, the potential Job Seeker or even the future employer in many ways all at the click of the mouse at no cost. However, with everything that is free there has to be a catch. Social Networking can be helpful but also have serious negative effects on a company, employee or potential employee. Any form of Social Networking can be both positive and negative for a business. Recognizing these impacts and understanding how to deal with them approporiatly can greatly benefit you personally and professionally.

Online Social networking sites are web-based services that allow individuals to construct a public profile within a bounded system, identify other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. They are simply websites that allow you to maintain relationships with friends online, sharing and talking about common interests. Some Social networking websites are private and some are public. Some examples of Social Netoworking sites are FaceBook and Myspace which are the most well known. You tube, Flickr, Twitter, Yelp, and blogs are just some of the examples of social networking sites out there today. Twitter is the latest trend in social media, and while it is still unclear how Twitter will influence and change people and business, it is clear that something is happening around micro-blogging that is worth a closer look. If you haven’t heard of Twitter yet, Twitter is a free social-networking and micro-blogging service that enables its users to send and read each other’s updates. When customers are talking, companies should listen, and while this has been difficult in the past, Twitter allows to listen to these conversations through various tools that allow to monitor online conversations. Popular brands such as Apple have a large volume of conversations about what people like, dislike and just random comments about the company in General. As a business owner, this enables you to always be in perspective of what people want , need or are talking about when it comes to your company. After starting to listen to online conversations, the next step is to react to these conversations. While it is easy to say thanks to positive statements about your brand, a much higher impact is possible by providing proactive customer service when customer are complaining online.

The social network and messaging features on Twitter not only allow to talk with customers but could also be used to find potential employees. Especially if you are working in a media or technology-related industry, Twitter provides an additional proactive recruitment channel and could help you find your next employee Companis such as British Airways, Delta, BlackBerry, BBC & Honda are using twitter for marketing and PR. Many companies use the site to keep consumers up to date about products and follow the company as a great way to always keep in touch with the consumer.

Marketing your business with social networking:
In mid-June, 2010 computer maker Dell announced it had earned $3 million in revenue from using Twitter. The Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales.

While Dell is a large corporation, with revenues of more than $61 billion in 2008 alone, smaller businesses – significantly smaller businesses – can also benefit from using Twitter as well as other forms of social media, such as Facebook and MySpace.That’s because unlike traditional PR and advertising, which can be costly, the main...
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