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Social Network Analysis Lufthansa

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Social Network Analysis Lufthansa

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  • November 2012
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1. : Lufthansa Brand Channel.
Lufthansa social media show room, inform of the tree channels to visit as a company: Youtube, Twitter & Facebook. Subscriptions: 5635.
Reproductions of the videos on the channel: 2449271.
2. Youtube as a monopoly on video share. – Hiwise.

Experian Hitwise US, 2012. 3. Facts of youtube:
a. 412.3 years – length of time it would take to view every YouTube video. b. Percentages for the big players in June:
i. Facebook 62.68%.
ii. Youtube 20.21%.
iii. Twitter 1.98%.
c. 13 Hours of video uploaded on YouTube every minute. d. 2/3rd of Global Internet Population Visit Social Networks (Nielsen, Global Faces & Networked Places, 2009) e. Social Sites – 4th most popular online activity, ahead of personal email  (Nielsen, Global Faces & Networked Places, 2009)

f. Time Spent on Social Networks growing at 3x overall internet rate. g. 14,200,000 – # of views Obama’s “Yes we can video” got on YouTube.

As is explain in the past data, Youtube is the second most important social network, make this social network to valuable, the absence of Lufthansa in this network is a high cost of opportunity. The actualization and new advertising, programs, promotions for the customers, gives a new low cost promotion in a mass media with constantly expansion. 4. Analysis of Lufthansa Brand Channel at YOUTUBE:

The company takes importance of social media to inform the consumers, groups of interests & suppliers. Maintain a relation with these factors is vital to the business, tracing the service improves the quality and preference around the world consumers, costumers, etc. The campaign and strategic plans to sponsorship with different...

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