Social Media Plays an Important Role in How Consumers Discover, Research and Share Information About Brands and Products.

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

• The Role of Social Media in Business Essay

  ...THE ROLE OF SOCIAL MEDIA IN BUSINESS The Role of Social Media in Business Author Author Affiliation Date Table of Contents Introduction 3 The role of social media in business 3 Trend of Social Media and new Bossiness Intelligence 5 Advantages of Social Media in Business 6 Disadvantages of Social Media in Business 8 Conclusion 10 References 10 Introduction At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers. In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their...

  2035  Words | 5  Pages

• Social Media Research Essay

  ...Haley Lindsey Social Media Research Paper Stacey Smith March 15, 2013 Social Media Research Paper I. Description and History Social media are internet sites, where people are able to roam freely and are able to associate with others using a mix of words, pictures, video and audio. These websites enable users the ability to upload content and engage in conversations with others. There are many different forms of this including blogs, mircoblogs, forums, message boards, social networks, wikis virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking and data, content, image and video sharing, podcast portals and collective intelligence. (Curtis, 2011) Some of these websites are well known; Facebook, MySpace, LinkedIn, Twitter, Youtube and Word Press. Social media was first heard about in 1969 when CompuServe was the first major commercial internet that the public could use. The first internet connection and was known as dial-up. Dial-up was huge through the mid-1990s. The first email was sent and delivered in 1971. In 1978, two Chicago computer hobbyists invented the bulletin board system, which allowed them to posted meetings times and make announcements that their friends could see. 1978 was the first year that campuses were...

  1836  Words | 6  Pages

• Social Media Research Report Essay

  ...Social Media Research report Table of contents Page 1. Introduction 2 2. Definition of social media and global economy 3 3. Social media and establishments of networking sites 3 4. The business impact towards the social media 4 5. The role of the social media in the society 5 6. Conclusion 6 7. Reference list 7 1. Introduction This research report will elaborate on the social media as a concept that interacts with the business sector. Hence, it will emphasize on the global economies impact towards the social media, the changes that have occurred, as well as the development of social media. It has been stated that social media is the powerful force that uplifts the global economy. The main factors is the usage of social media like social networks and forms of business that use social media a source of improve the working environment. The conclusion will be based on the overall impact social media has caused in people’s lives and the society. “How has social...

  804  Words | 5  Pages

• social media Essay

  ...Head: SOCIAL MEDIA Social Media [Name of the Writer] [Name of the Institution] Social Media Introduction This report basically focuses on developing the new web site for the Baking and confectionery business of the client Jake. The main emphasis will be given to the presence on web and the role of social media on the marketing of the products or businesses. The role and importance of Face book, Twitter, and other blogging sites in creating awareness of a particular business is also highlighted in this report. However, the main aim of this report is to explain the efficient and effective use of social media networks, the emergence of several different technologies and identification of some of the areas which are necessary for the new web site. Role of Social Media in Business Today social networks are part of the corporate profile of most of the largest companies in the world, and employ effective techniques when communicating with a customer which is a key factor. Many companies have benefited greatly by recognizing social media as the most effective means of communication with customers and reliable because of the ease of communication and multiple platforms(Aaker & Jacobson, 2001, p. 485–493)....

  1874  Words | 3  Pages

• Social Media Essay

  ...disadvantages to using social media in general. First, I’ll go over some of the advantages that I’ve noticed in it. It’s a quick convenient way to keep in contact with family and friends. Through instant messaging and various other tools given on the site you are able to chat with and share your life events with them. Another is that you can meet new people in an environment that is safer than some of the bar scenes and such. With it being a controlled environment you are able to look for people that have similar interests to see if you can mesh with to become friends. This makes it easier for people who are slightly socially awkward to be able meet people in a less socially intimate environment. Now for the flip side of the coin with the disadvantages. People aren’t able to learn how to be in group setting with other people in real life if all they use is social networking. This puts them at major disadvantages in things such as interviews and other things since they aren’t used to having the human factor involved in things. Another, is that your posts and such have to meet certain criteria and with some sites that criteria is in a constant state of fluctuation making it harder to know what is acceptable and what isn’t. There is also the fact that some of the security features on these sites don’t work really well and people are easily able to access your personal...

  1026  Words | 2  Pages

• Social media Essay

  ...conception of society for example the Trayvon Martin case. Although, they are not being targeted the way they were in the 1960’s, racism within our society is still alive. We undergo discrimination against certain folks because they come from a poorer background than there is seen to be of normal and high status. We tend to not want to judge them solely because they are black or Hispanic, but we end up being prejudice because of the stereotypes ( that they are thief’s, gang relation, untrustworthy ) we conceive about their particular culture. During my research I came across a blog that caught my eye. The writer of the blog took modern day racism and organized them into stages of racism. S/he says “Let us call traditional racism first-order racism, defining this as the direct disparagement of individuals based solely on skin color. Second-order racism -A person who does not dislike black people per se may still engage in activities like profiling based on assumptions about culture, with race as an essential cue in identifying that culture. Third-order racism involves two levels of abstraction, and it may be difficult to identify. One glaring example, however, is the so-called “war on drugs” (Chris Attaway). All these are forms of racism that we see almost every day of our lives, but do we really label it as such? Clearly it is evident that these are real forms that need to be addressed. Why is it okay that one is allowed...

  1391  Words | 5  Pages

• Essay on Social Media

  ... Social Media Table of Contents Table of Contents 2 Introduction 3 Traditional Marketing 3 Social Media 4 Advantages 4 Challenges 5 Disadvantages 5 Conclusion 7 References 8 Introduction Social media has become more widely used in the past few years while traditional methods have been used less. There are many ways to use social media to market an event. It can be used to reach to a great number of people, keep in contact with attendees, and hear feedback. Although there are a number of positive affects of social media, there are also negative affects as well. Negative affects can include, misused information, attract the wrong type of attendees and in some cases, too much media. Many people believe Internet is making people more isolated from the real world while others see it as growing participation. Traditional Marketing Traditional marketing involved “the 4 P’s”, marketing mix, and word of mouth. The 4 P’s assumed that the seller purchases a product by the elements of price, product, place and promotion (Karic, D.). The marketing mix separates activities and marketing departments are created to take responsibility for the functions of marketing (D. Karic, D.). Traditional methods...

  1174  Words | 8  Pages

• Research Paper about the Effects of Social Media

  ...RESEARCH PAPER about The Effects of Social Media to the students of Tibagan Integrated School Of Group 1 (III-CAMIA) Submitted to: Mrs. Elaine Balen-Climacosa Research Adviser 1 I TABLE OF CONTENTS I. The Problem and Its Background ACKNOWLEDGEMENTS …………………………………………………. 1 INTRODUCTION …………………………………………………………… 2 STATEMENT OF THE PROBLEM ………………………………………... 3 SIGNIFICANCE OF THE STUDY …………………………………………. 4 DEFINITION OF TERMS …………………………………………………… 5 DEDICATION ……………………………………………………………….. 6 II. Review of Related Literature RELATED STUDIES…………………………………………………………7 III. Methodology of the Research RESEARCH METHOD ………………………………………………………8 INSTRUMENTATION ……………………………………………………….8 DATA PROCESSING AND ANALYSIS ……………………………………8-9 IV. Tabulation and Analysis of Data Pie Graph Representation for the result……………………………………….10-17 V.Summary, Findings, Conclusions Summary………………………………………………………………………18 1 CHAPTER 1: THE PROBLEM AND its BACKGROUND ACKNOWLEDGEMENTS We would like to express our deep gratitude to Mrs. Elaine Balen-Climacosa, our research adviser, for her patient guidance, enthusiastic encouragement and useful critiques of this research work. We would also like to thank Mrs. Novielyn Carbero, for her advice and assistance in keeping our...

  3735  Words | 14  Pages