Social Media Marketing In India
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF -MASTER OF BUSINESS ADMINISTRATION
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:
Prof. Pooja Sehgal Ms. Ruchi Mahna Chaudhary Marketing Manager SUBMITTED BY: ApnaCircle.com Kanti nath Banerjee
School of Business, Galgotias University
The successful completion of this project was a unique experience for us and we achieved a better knowledge about Social media marketing in India. The experience which we got by doing this project was essential to our future. The information in this project being submitted by us contains detailed analysis of the research undertaken by us. The research provides an opportunity to us to devote our skills, knowledge and competencies during our knowledge gathering sessions of marketing management. The research is on the topic “Social Media Marketing in India”.
“Knowledge is an experience gained in life, it is the choicest possession, which should not be shelved but should be happily shared with others. It is the supreme art of the teacher to awaken joy in creative expression and knowledge.” The success of any project is the result of hard work & endeavor of not one but many people and this project is no different. I take this as a prospect to a vow that it was an achievement to have succeeded in our final project, which would not have been possible without the guidance of - Ms. Ruchi Mahna Chaudhary-Manager, Marketing, ApnaCircle.com Ms. Priyanka Singh- Manager, Human Resource, ApnaCircle.com
Ms. Pooja Sehgal-Faculty, Mentor, Galgotias University
Mr. Balaji Rajagopalan, Pro Vice Chancellor, Dean School of Business Mr. Sushil Dixit- Head of the Department, School of Business. Finally we are thankful to our entire ApnaCircle.com team who has given the full support in collecting the required information and continuous help during the project.
Table of Contents Page no CHAPTER 1
* EXECUTIVE SUMMARY 8-9 CHAPTER 2
* INTRODUCTION 2.1 INDUSTRY OVERVIEW 11-18
2.2. COMPANY OVERVIEW 19 2.3. KEY OFFERINGS 20 2.4. TIMELINE 21 2.5. ABOUT THE FOUNDER CEO 22 2.6. ORGANISATIONAL VISION, CULTURE AND KEY DEPARTMENTS 23 2.7. STRATEGIES DEVELOPED DURING THE PROJECT 24
2.8. PROMOTIONAL 25 2.9. STATISTICS 26-27 CHAPTER-3
* SWOT ANALYSIS 29-31 CHAPTER-4
* ANALYSIS OF SOCIAL NETWORKING SITES: A Study On Effective Communication Strategy In Developing Brand Communication 33 4.1 INTRODUCTION 34-35 4.2 OBJECTIVE 35 4.3 LITERATURE REVIEW 36-39 4.4 RESEARCH METHODOLOGY...