Social Media Marketing: Fad or Fancy

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Running head: Social Media Marketing: Fad or Fancy Social Media Marketing: Fad or Fancy Table of Contents Table of Contents…………………………………………………….………………………….2 Abstract………………………………………………………..…………………………………3 Introduction………………………………………………………………………………………4 Social Media Tools………………………………………………………………………………..4 Summary………………………………………………………………………………………….7 References………………………………………………………………………………………..8 Abstract

Introduction
Social Media Marketing: Fad or Fancy
Social Media Tools Virtual or Real Communities Summary References Bush, M. (2008). What is Marketers’ Biggest Challenge When it Comes to Social Networks? [Electronic Version]. Advertising Age, 79, 46. Himmelspach, J. (2008, December 22). The Essentials of Social Media Marketing [Electronic Version]. Klaassen, A. (2007). Marketers start to use social networks for CRM instead of ads [Electronic Version]. Larsen, R. & Everton, R. (2008). Making Marketing a “Tweet” Deal/How associations can use Twitter tweets, Facebook friending, and other social network tools to market their meetings. MeetingsNet. index.html Sullivan, E. (2008, June). Twitterpated [Electronic Version]. Marketing News, 42, 8. Watts, D. & Dodds, P. (2007). Influentials, Networks, and Public Opinion Formation [Electronic Version]. The Journal of Consumer Research, 34, 441-458. Abstract

The use of online social media marketing is increasing substantially as new uses are discovered. An increased number of marketers in Twitter, Facebook, MySpace and LinkedIn for example, all online communications systems are proving to be a social media tool allowing marketers to communicate with consumers directly in one-on-one conversations as opposed to true mass marketing in a hit-or-miss method. The ability for these sites to build, destroy or rekindle consumer and manufacturer relationships is tremendous.  

Introduction
Social Media Marketing: Fad or Fancy
It is said that time waits for no man and it appears this is also true...
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