Social Media Marketing

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MKT 658ISSUES IN MARKETING

REPORT TITLE: SOCIAL MEDIA MARKETING 'IKEA'S FACEBOOK SHOWROOM

PREPARED BY:
SYAFIQ IDZWAN BIN ASHAARI 2008251306
MOHD HAFIZ ARRIFIN 2008251366

PREPARED FOR:
DR SITI ZALEHA

Table of content

1.0 Introduction

2.0 Definition

3.0 Social networking sites

4.0 A History of Facebook as a marketing tool

5.0 Malmo Ikea's virtual showroom

6.0 The issues pertaining to Facebook marketing

7.0 Conclusion

1.0 Introduction

Electronic marketing is one of the biggest advancements in this century. With this tool, marketers are able to get new products, information, and feedback to the public in a matter of seconds. One fun way for marketers to advertise their company is through social media. Social media is visited by people throughout the world for pure entertainment.

This report will focus on social media marketing particularly Facebook, how it has emerged as a significant marketing tool today, and the issues pertaining to the use of Facebook as a marketing tool that effect both consumers and businesses or service providers alike. We have chosen Ikea's virtual showroom for its Malmo store as our case study for the report.

2.0 Definition

Social media marketing can be defined as the process of gaining website traffic or attention through social media sites. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.  SMM programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks.

A corporate message spreads from user to user and it comes from a neutral third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media and the results are presumably unbiased.

Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

3.0 Social networking sites

Social network sites are web-based services that allow individuals to construct a public or semi-public profile within a bounded system articulate a list of other users with whom they share a connection, view and traverse their list of connections and those made by others within the system.

A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, pictures, posts, activities, events, and interests with people in their network.

The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust.

Through social networking sites, companies can interact with individual followers. This personal interaction can instil a feeling...
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