Social Media Marketing

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A report on------------------------------------------------- Social Media MarketingUniversity of Delhi Submitted By: Anshul Kumar Meena |

Table of Contents
What is Social Media Marketing?4
Types of Social Media Marketing5
Can Social Media Marketing be planned?8
Viral Social Media Campaigns10
Kony 201210
Old Spice Campaign11
McDonalds McDStories Campaign12
The three R’s of Marketing 2.013
Real13
Relevant13
Responsive13
Do it wrong quickly and then fix it….13
Challenges of Social Media Marketing14
Loss Of Control14
Limited Social Media Presence15
Sorting out the Big Data16
Resource Allocation and Effectiveness Measures16
5 ways to measure your success in social media18
1. Number and growth rate of followers18
2. Follower interaction18
3. Content sharing18
4. Traffic driven to your Web site19
5. Customer conversion19
Tools to measure your social media success20
Google Analytics20
Klout20
Wildfire’s Social Media Monitor20
My Top Tweet by TwitSprout21
References22

What is Social Media Marketing?

Social media marketing for business involves using websites such as Twitter, Facebook, and Foursquare, to grow your business online. Business owners can choose to connect with friends, peers, and potential customers while increasing their social media interaction. If you can access the Internet, chances are you have already been exposed to the concept. Social Media Marketing, or SMM, as it is sometimes called, is the latest attempt by Internet businesses and marketers to reach targeted audiences.

Social media marketing is a great way to connect with your customers whether it is online or offline. Many choose to hold contests to attract their target customers while others use it to find joint venture partners to combine marketing efforts. SMM programs can focus their attention on different promotional aspects of business. This is accomplished through one or more techniques, such as direct advertising, public relations, personal promotions, and other advertising techniques that all have basically one thing in common. Using social media marketing to promote services and products on social media websites, in hopes of connecting with their target customers.

Another aspect of SMM is social media advertising which allows a business owner to explore their marketing efforts via social media websites using tools such as Facebook Ads. It can be used locally and globally to reach target customers. For example, a business owner can use Facebook fan pages locally and could receive high return on their investment when they show their ads toward their target audience.

When businesses start creating fan pages and adding content on social media sites, targeted customers tend to interact favorably with websites that have become familiar to them. Your business can be easily recognized by your targeted customer when your branding message reaches them and draws them in. Using your Facebook fan page is a way to reach your target customer and it can help you brand your business online. Using blog posts and messages on Twitter to post information about your business' products or services is a great way to reach your target customer too.

All of these techniques are examples of the technological version of word of mouth, and is proving to be very effective. Using social media websites can help instill a sense of loyalty with your target customers. Another area that SMM has reached is cell phones with mobile marketing. As popular websites continue to expand, targeted customers are visiting websites using their cell phones and other mobile devices. This opens up a whole new market of Internet users worldwide.

Types of Social Media Marketing
Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will...
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