Social Media Listening - CoverGirl
10/14/2013
SOCIAL MEDIA LISTENING ASSIGNMENT
Table of Contents
1.
2.
Introduction .......................................................................................................................................... 2
Web Content Management and Customer Engagement ..................................................................... 2
2.1
CoverGirl Website ......................................................................................................................... 2
2.2
Facebook ....................................................................................................................................... 2
2.3
Twitter ........................................................................................................................................... 3
2.4
YouTube ........................................................................................................................................ 3
2.4.1
CoverGirl Talia Castellano ..................................................................................................... 3
2.4.2
Catching Fire - Capitol Makeup Collection ............................................................................ 3
3. Social Media Presence of CoverGirl: Comparative Analysis ................................................................. 4
3.1
Socialmention.com ....................................................................................................................... 4
3.2
Monitor.Wildfireapp.com ............................................................................................................. 4
3.3
Conclusion ..................................................................................................................................... 4
4. Appendix ............................................................................................................................................... 5
5. References
SOCIAL MEDIA LISTENING ASSIGNMENT
Table of Contents
1.
2.
Introduction .......................................................................................................................................... 2
Web Content Management and Customer Engagement ..................................................................... 2
2.1
CoverGirl Website ......................................................................................................................... 2
2.2
Facebook ....................................................................................................................................... 2
2.3
Twitter ........................................................................................................................................... 3
2.4
YouTube ........................................................................................................................................ 3
2.4.1
CoverGirl Talia Castellano ..................................................................................................... 3
2.4.2
Catching Fire - Capitol Makeup Collection ............................................................................ 3
3. Social Media Presence of CoverGirl: Comparative Analysis ................................................................. 4
3.1
Socialmention.com ....................................................................................................................... 4
3.2
Monitor.Wildfireapp.com ............................................................................................................. 4
3.3
Conclusion ..................................................................................................................................... 4
4. Appendix ............................................................................................................................................... 5
5. References