This paper will discuss the best practices businesses and marketers should use when capitalizing on the growing use of Social Media and its networks. Also known as Web 2.0, social media is aptly used around the world to communicate by adolescence, teenagers, young professionals, gen x’ers, baby boomers, and even generations who received their first cell phone at 60. It is one of the fastest growing tools that businesses now use to reach these users mentioned. Tapping into the heart of this network allows for businesses to reach users not only based on what they are talking about but by also creating a forum in which they can discuss the products, services, and generally related topics. We will define factors that have been referred to as the tactics used in order to maintain successful social media marketing campaigns. By differentiating between successes and failures, factors for consideration in best practices will be singled out and evaluated. In conclusion, we will see how the suggested factors match up against lists provided by known “Social Media Guru’s”.
Social Media Best Practices for Marketers and Businesses
For quite some time businesses have been utilizing the internet and the power it gives to consumers and potential clients in searching for information on a company, its product, and/or service offered. Although, relatively speaking, the concept of using the internet to market not only specifically to certain customers but allowing for open dialogue to be seen by others is a fairly fresh view. Some businesses have succeeded and continue to adapt while others have failed miserably. By distinguishing the difference between successful uses and failed attempts, we can extract particular characteristics that are often referred to as best practices by others.
First, let’s establish what some of these common strategic factors are. Having a strategy is obviously the most important goal... [continues]
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(2010, 08). Social Media Best Practices. StudyMode.com. Retrieved 08, 2010, from http://www.studymode.com/essays/Social-Media-Best-Practices-377219.html
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