Social Media Networks are experiencing a rapid growth; there seems to be no limit to their size. Many Social Networking Sites boast with millions of members using their networks on regular basis to communicate, share, create, and collaborate with others.
Popular examples of these Social Networking Sites are Facebook, LinkedIn,Twitter and Bebo. Although most of these sites lack decent business models, they are still being paid at high costs. Google paid 1.5 billion dollar for YouTube when it wasn’t even earning a single penny. The reason successful Social Networking Sites have become so valuable is due to the amount of people that are using it; and people are exactly what organizations are after. In this day and age, social media has become the most effective, most popular and most accessible tool as information pool.
Online community services are sometimes considered as a social network service. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. They harvest information from a great range of sources to create an interpretation of certain issues allowing them to familiarize themselves with the concept.
Allowing content to be shared immediately around the globe with millions of other people, hence it may come as no surprise that academics and professionals are extensively discussing the use of Social Networking Sites as a marketing tool. Other business disciplines seem to be somewhat ignored. Other organizations do not fully understand the concept or are reluctant to the changes that are occurring. Provided with relevant data, these organizations can determine whether Social Networking is applicable within their recruitment practices.
There are two things that seem to make all the difference, the users and their content. Online communities receive great attention...