Social Media

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• Impact of social media marketing Essay

  ...IMPACT OF SOCIAL MEDIA Abstract Over the years communication has evolved into a revolutionary platform, through the invention and development of Internet. The Internet has evolved from a means to facilitate data, to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer relationship marketing in today’s business world. IMPACT OF SOCIAL MEDIA Since the beginning of time, communication has always played a major role in normal day-to-day activity. Communication has evolved and gone through significant changes through out the years and has shifted the way humans interact with each other. Through new technologies and inventions such s the Internet, communication has grown significantly from the traditional face-to-face interaction. The Internet has revolutionized everyday human interaction and communication through incorporating social media. Social media has impacted every aspect of human interaction from personal lives to the business world. The business world however, has especially been impacted by the application of...

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• Essay about Use of Social Media

  ...For this assignment I will analyze the use of social media in the company “Ford”. I will also discuss how the social media engages it stakeholders and how such activities enhance the company’s reputation with stakeholders. The company I have chosen as mentioned above is Ford as I feel it is a company which with the help social media, has managed to really increase its popularity sales and brand awareness, simply by the way it has taken advantage of social media and engaged with its stakeholders through social media. Firstly social media is basically media which is based on conversation and interaction between people online. It works by using online media such as photos, videos, information, and entertainment to engage and connect with people all around the world through the internet. By connecting to all these with other people to share it enables one to share thoughts, feelings and ideas.  Social media comes in many forms ranging from social networks, blogs to wikis and forums. Social media is basically a similar version of traditional media, such as radio television magazines and advertisements. As it technically does the same, however I would It is an improved version as it works at...

  1960  Words | 6  Pages

• Crisis management

  ...developments with regard to the use of social/new media for crisis communication. Our main research question for this survey is: Which current international developments (latest insights) can be detected pertaining to the use of social/new media for crisis communication, and what is the impact there of? Our sub-questions to get an answer on the main question are: What is social media? What is crisis communication and in which ways do you use crisis communication? What are the trends and developments in the field of crisis communication? In which ways can social media be deployed to implement crisis communication? Based on this research, we hope to provide you some guidance which can be extended to any crisis. Figures tells us that 96% of the Dutch inhabitants have Internet access and a mayor part of this group makes use of social media (CBS, 2012). However, still there is a lot of discussion regarding the right use of social media. Especially with crisis communication the right use of social media can be very crucial. From this we hope to make a recommendation to improve, facilitate and accelerate crisis communication in the future. Table of content Introduction 2 Sub-questions 2 Example 3 1. What is social media? 5 2....

  2678  Words | 9  Pages

• Role of Social Media in the Marketing of Goods and Services Essay

  ...COURSE: PRINCIPLES OF MARKETING COURSE CODE: MCS 272 TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES INTRODUCTION In the technology boom of the late 1990s, several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data. Social media has reinvented the relationship between companies, customers, employees, suppliers and regulators, shortening processes that used to take days or weeks down to just hours or minutes. Companies are using social media to increase efficiencies in their supply chain. Others are using social media to boost employee morale and improve internal communications. Still more are using social media to find and attract the best employees available. Others are using social media to strengthen their brand, customer loyalty and growing market share. Online marketers like WHAT IS A SOCIAL MEDIA? Media may be defined as those channels through which messages concerning a products or services are transmitted to the targets. The following media are available to the advertisers: newspapers, magazines, television, radio, Web, outdoor advertising, transit advertising, and direct mail. SOCIAL MEDIA...

  1848  Words | 6  Pages

• Essay on Social Media

  ...Journal of Business Research 65 (2012) 1480–1486 Contents lists available at SciVerse ScienceDirect Journal of Business Research Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆ Angella J. Kim a, 1, Eunju Ko b,⁎ a b University of Minnesota, College of Design Department of Design, Housing, and Apparel, 346 McNeal Hall, 1985 Buford Avenue St. Paul, MN 55108, USA University, College of Human Ecology Department of Clothing and Textiles, 262 Seongsanno, Seodaemun-gu, Samsung Hall 318, Seoul 120-749, Republic of Korea article info Article history: Received 1 December 2010 Received in revised form 1 June 2011 Accepted 1 August 2011 Available online 28 October 2011 Keywords: Luxury brands Perceived social media marketing (SMM) activities Value equity Relationship equity Brand equity Customer equity Purchase intention abstract In light of a growing interest in the use of social media marketing (SMM) among luxury fashion brands, this study set out to identify attributes of SMM activities and examine the relationships among those perceived activities, value equity, relationship equity, brand equity, customer equity, and purchase intention through a structural equation model. Five constructs of perceived SSM activities of luxury fashion brands are entertainment, interaction, trendiness, customization,...

  6928  Words | 26  Pages

• Social Media Essay

  ...Assignment 1: Social Media LEG100 July 28, 2013 Facebook is a very popular social media site where users can share their ideas and feelings about events in an open atmosphere. These ideas are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world or just a selected few. This is totally up to your personnel preferences. A growing trend is using Facebook as a social media marketing arena. There are several home-based and populated sites that are dedicated to the sale of items or services. It is through this newly established media power, that many entrepreneurial individuals have been able to establish themselves a social media marketing giants, and have gained much attention and income from being able to do so. This new ability is just a start of the technological marketing revolutions. Last year, 73 percent of Fortune 500 companies were active on Twitter, while more than 80 percent of executives believed social media engagement led to increased sales (Savitz, 2012). Social media has gained so much notoriety that “the average return on social (media) engagement was calculated to be between 3-5% (Walker, 2012). The most engaged businesses are reporting a calculated 7.7%...

  1555  Words | 4  Pages

• Social Media Essay

  ...ATTN: PROF. ELAINE SHAY Social Media Business Law 1 (LEG100) James Underwood 5/18/2014 As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing. As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals. The four characteristics of a legally astute manager, include an acceptance of how important the law is to the success of the organization, a proactive attitude toward legal issues and regulations, the ability to use informed judgment when faced with decisions involving legal implications, and having the knowledge of specific laws, regulations, tools and resources. A social media marketing manager must be specific in these qualifications due to the fairly new concept of social media when comparing it to other avenues of marketing like television, print and radio. It is important for a social media marketing manager to understand the current laws that affect his company in regards to customer privacy, data mining, taxation and interstate commerce. This manager must take responsibility in understanding and following the various regulations...

  1142  Words | 4  Pages

• Social Media Essay

  ...Topic: Social media and privacy Today, because of the developing of high technologies, social media become a popular area in our life. Social media refers to interaction among people in which they create, share, exchanging information and ideas in networks and communities worldwide. Social media helps people, who live far away from their family to have more interaction and long distance relationships. However, despite of advantages of social media, it also has many negative impacts. In this essay, it will be argued that breaking of relationship between friends, families and the privacy. The most significant and harmful effects is the breaching of privacy that can go as it is difficult to control in many aspects, such as private pictures on social media, personal privacy and financial privacy threats. First of all, it has been noted that social media play a important position in keeping contact among friends and families. In contrast, social media abusing can leads to decrease particular relationships between friends or families. Interaction like friend request, making the comments, like the pictures or videos, and tagging are the main function of the social media, for instance, Face book (Vallor, 2011). It is also deserving...

  1078  Words | 3  Pages