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Social Media

Topics: Social media, Podcast, Social information processing Pages: 7 (1313 words) Published: April 15, 2013
SAMPLE SociAL MEdiA tactical plan

social media tactical plan
This plan includes the tactical objectives to be used to accomplish the following social media goals: 1. Increase inbound leads at a low cost 2. Expand reach of thought leadership content 3. Engage and excite influencers 4. Better understand, identify, and engage potential buyers 5. Improve customer service and satisfaction 6. Enhance outbound campaign program effectiveness

Blog Social Networks Microblogging Social PR Widgets Booking Marking / Tagging Social Apps & Voting Blog Commenting / Q&A Sites Online Video Photo Sharing Podcasting Presentation Sharing Additional Notes & Objectives

3 4 5 5 5 6 6 6 7 7 7 8 8

© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com

2

Blog - X hours daily/weekly/monthly
Short term objectives:
• Increaserecognition
− Insert actions to be taken here − Example: X number of posts − Blog publication schedule − Add RSS button − Include social share buttons

Key Metrics:
• Numberofposts • Numberofsocialshares • Audiencegrowth-uniqueandreturns • Conversationrate • Conversions • Subscribers • Inboundlinks • Technorati,Alltop,andotherdirectorylistings • SEOImprovements

• Increaseengagement
− Insert actions to be taken here − Encourage comments, forum pages, etc. − Add social share buttons

© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com

3

social Networks - X hours daily/weekly/monthly
Short term objectives:
• FacebookFanPage
− Insert strategic objective − Share a mix of relevant links, engaging content, videos, and polls − Make sure you promote upcoming events and create them in the events tab − X posts per day − Engage with influencers

Key Metrics:
• FacebookLikesandposts • LinkedinFollowers • Referringtraffic • LinkedinGroupmembers • LinkedinDiscussions • Google+Circleadds/followers • Google+mentions • Pinterestpinsandfollows • KredandKloutscores

• LinkedIn
− Insert strategic objective − Create a group − Add something about posting content to the LinkedIn company page − Identify other groups to follow and participate − Encourage employee participation − Monitor and participate in Q&A − X posts daily

• Google+
− Optimize for SEO − X posts per day − Share engaging content, videos, images, and relevant links − Comment on posts − Utilize Google Hangouts − Create and promote upcoming events

• Pinterest
− Create boards leveraging both content and company culture − Follow other businesses, thought leaders, customers, and partners

© 2012 Marketo, Inc | US +1.877.260.6586 | UK +353.1.242.3000 | www.marketo.com | www.twitter.com/marketo | blog.marketo.com

4

microBloggiNg (twitter) - X hours daily/weekly/monthly
Short term objectives:
• PromotecontentthroughTwitter • Segmentinfluencersandcreatelists • UtilizepromotedTweets • CommunicatesupportissuesfromSocial Mediatosupportteam,ensurefollow-up • Listentorelevantconversations • Buildreputation

Key Metrics:
• Followers • Mentions • Retweets • RetweetReach • RepliesReach • Numberoflists • SocialCapital--influenceofTwitterfollowers • Numberofpotentialprospectssenttosales • Posts

social pr (bloggers) - X hours daily/weekly/monthly
Short term objectives:
• Updatebloggersonaregularbasisaboutall newthoughtleadershipandnewproducts • Interactwith(plusinterview,video,etc)at allrelevantmarketingconferencesandlocal events

Key Metrics:
• Postsbysocialpress • Referralsfromsocialpress

widgets - X hours daily/weekly/monthly
Short term objectives:
• Updatebloggersonaregularbasisaboutall newthoughtleadershipandnewproducts • Interactwith(plusinterview,video,etc)at allrelevantmarketingconferencesandlocal events...
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