Social Media

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David Cash
MGMT 3510 003
14 November 2012
Mrs. Tuberville

Using social media to help search for possible jobs has become extremely popular for people in this generation. It is being used not only for people searching for jobs, but also recruiters are using social media to search for possible employees to fill jobs within their business. All of this makes social media sound like it can be used as an advantage to you. It very well can be used to your advantage but there are also some disadvantages to using social media in your job search as well.

One of the advantages that social media can give you when you are looking for a job is the networking capabilities within social media sites such as LinkedIn. According to Anders (2012), “LinkedIn's commitment to this market is underscored by the 150 million career bios on its site — and the more than $260 million in revenue last year from businesses wanting extra ways of connecting with potential new hires”. This shows how active social media is when it comes to recruiters who use networking to look for new employees.

Another advantage of social media is using it to show off your portfolio. Anders (2012) gives a great example, “Ralph Paone, a champion college debater, never considered seeking a career in advertising after graduation. But he didn't need to make the first move. Zack Canfield, a top hiring executive at the San Francisco ad agency of Goodby, Silverstein & Partners, had a hunch that top debaters might make excellent market researchers. By browsing debaters' video clips, Canfield identified Paone as a top prospect. A follow-up phone chat led to a full-time job”. This shows that broadening the types of sites where you post your portfolio can work to your advantage when using social media to find a job. According to Gee (2012), in 2012, “73% of companies say they made a successful hire through social media”.

You must also make sure that you are appealing to the right kinds of businesses that...
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