Social Marketing Plan

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A sample of a development social marketing plan
 

 
 
 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Defend our Patrimony Stop Mining Plunder

 

1
 

Defend our Patrimony; Stop Mining Plunder
 
 
 

 
 

 
DevCom
 208
  Group
 Term
 Project
 

  Submitted
 By:
 

 
 

The
 Cyber
 Reformists
 

 
 
Irene
 Ng
  Maria
 Victoria
 Cruz
  Cesar
 Marquez
  Jet
 Canas
  Francis
 Del
 Moral
  Valerie
 Perez
  Ynnah
 Tanchingco
 

 
 

 

2
 

Defend our Patrimony; Stop Mining Plunder
 
 
 

 

Background
 

 
  Mining
 is
 the
 extraction
 of
 valuable
 minerals
 or
 other
 geological
 materials
 from
  the
  earth,
  from
  an
  orebody,
  lode,
  vein,
  (coal),
  seam
  or
  reef,
  which
  forms
  the
  mineralized
  horizon
  and
  package
  of
  economic
  interest
  to
  the
  miner.
  To
  gain
  access
  to
  the
  mineralized
  package
  within
  the
  lease
  area
  (also
  known
  as
  Mining
  Rights
  Lease)
  it
  is
  often
  necessary
  to
  mine
  through
  (to
  create
  access,
  shafts,
  addits,
 ramps)
 or
 remove
 to
 the
 side
 waste
 material,
 which
 is
 not
 of
 immediate
  interest
 to
 the
 miner.
 The
 total
 movement
 of
 ore
 and
 waste,
 which
 also
 includes
  the
 removal
 of
 soil
 in
 some
 cases,
 is
 referred
 to
 as
 the
 mining
 process.
 Depending
  on
  the
  nature,
  attitude
  and
  grade
  of
  the
  orebody,
  it
  is
  often
  the
  case
  that
  more
  wastes
  than
  ore
  are
  mined
  during
  the
  course
  of
  the
  life
  of
  a
  mine.
  The
  waste
  removal
  and
  placement
  is
  a
  major
  cost
  to
  the
  mining
  operator
  and
  to
  facilitate
  detailed
 planning
 the
 detailed
 geological
 and
 mineralization
 characterization
 of
  the
  waste
  material
  forms
  an
  essential
  part
  of
  the
  geological
  exploration
  programme.
 
 
  The
  current
  situation
  of
  irresponsible
  and
  illegal
  mining
  in
  the
  Philippines
  has
  put
  our
  environment
  at
  risk,
  with
  effects
  on
  land
  and
  environment
  resulting
  in
  deforestation,
  pollution
  and
  loss
  of
  biodiversity.
  Liquid
  wastes
  generated
  after
  the
 metals
 or
 mineral
 have
 been
 extracted
 can
 also
 lead
 to
 water
 pollution
 and
  spread
 of
 disease.
 
 
 

Situational
 Analysis
 

 

Situational
 example:
 

  The
 Compostela
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