Social Marketing Plan
Defend our Patrimony Stop Mining Plunder
1
Defend our Patrimony; Stop Mining Plunder
DevCom
208
Group
Term
Project
Submitted
By:
The
Cyber
Reformists
Irene
Ng
Maria
Victoria
Cruz
Cesar
Marquez
Jet
Canas
Francis
Del
Moral
Valerie
Perez
Ynnah
Tanchingco
2
Defend our Patrimony; Stop Mining Plunder
Background
Mining
is
the
extraction
of
valuable
minerals
or
other
geological
materials
from
the
earth,
from
an
orebody,
lode,
vein,
(coal),
seam
or
reef,
which
forms
the
mineralized
horizon
and
package
of
economic
interest
to
the
miner.
To
gain
access
to
the
mineralized
package
within
the
lease
area
(also
known
as
Mining
Rights
Lease)
it
is
often
necessary
to
mine
through
(to
create
access,
shafts,
addits,
ramps)
or
remove
to
the
side
waste
material,
which
is
not
of
immediate
interest
to
the
miner.
The
total
movement
of
ore
and
waste,
which
also
includes
the
removal
of
soil
in
some
cases,
is
referred
to
as
the
mining
process.
Depending
on
the
nature,
attitude
and
grade
of
the
orebody,
it
is
often
the
case
that
more
wastes
than
ore
are
mined
during
the
course
of
the
life
of
a
mine.
The
waste
removal
and
placement
is
a
major
cost
to
the
mining
operator
and
to
facilitate
detailed
planning
the
detailed
geological
and
mineralization
characterization
of
the
waste
material
forms
an
essential
part
of
the
geological
exploration
programme.
The
current
situation
of
irresponsible
and
illegal
mining
in
the
Philippines
has
put
our
environment
at
risk,
with
effects
on
land
and
environment
resulting
in
deforestation,
pollution
and
loss
of
biodiversity.
Liquid
wastes
generated
after
the
metals
or
mineral
have
been
extracted
can
also
lead
to
water
pollution
and
spread
of
disease.
Situational
Analysis
Situational
example:
The
Compostela
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