Persons -Every person is an unique individual, but each develop in social setting that they are influenced by and interact with other persons. The process of communication is one of these fundamental interactions.
Society - Society is made up of people, groups, networks, institutions, organisations and systems. These aspects of society may include local, national and global patterns of relationships. People belong to informal and formal groups, within and between these groups there are patterns of interactions.
Culture - Culture refers to the knowledge, ways of thinking, feeling and behaving that give each society its coherence and its distinctive way of life. Culture is demonstrated by the beliefs, customs, values, laws, arts, technology and artefacts people generate and use as the interpret meaning from their world and solves present and future problems.
Environment - Every society is located in a particular physical setting. The attitudes and values people have in regard to their environment greatly affect interactions between the person, society, culture and environment. Environments present societies with opportunities and restraints.
Time - Every person, society and environment is located in time and is changing through time. Our perceptions of time as past, present and future are also important for social enquiry and action. These perceptions draw on past events that influence our present. They need not determine our future. We can perceive a range of possible future that can assist our decision-making.
Power - involves a capacity to influence others to follow a course of action or point of view they would not otherwise follow.
Authority - Authority implies a legitimate use of influence/persuasion. Someone in authority has accepted rights to make decisions regardless of those affected by the decisions opinion.
Gender - refers to the socially constructed differences between men and women. Its refers to the value society places on those physical and biological differences. It may mean that a society accepts males as tough and boisterous, while females are accepted as sensitive and shy. These beliefs only have meaning because a society gives them one, not because they are based on fact.
Technology - Technology means the tools that make tasks easier, enhancing the natural ability of persons to perform those tasks. Technology is not accessed equally across the world and countries and companies with higher access to higher levels of technology are able to produce more products quickly and distribute them more efficiently. Core Concepts
Empowerment - used to describe groups within a society gaining access to power structures and being able to assert some control over their destiny.
Globalisation - describes the emergence of a global culture brought about by a variety of social and cultural developments such as, the existence of world information systems, the emergence of a global pattern of consumption and consumerism. It involves the consciousness of the world as a single place.
Heritage - refers to the collective past of a country. It may be physical heritage (materials or remains) or cultural heritage (songs, stories or music). It also plays a role in maintaining continuity.
Industrialisation - refers to the transition in methods of production that has been responsible for increasing wealth, creating capacity of modern societies compared to traditional systems. I may refer to manufacturing, agriculture and administration.
Modernisation - the adoption of new technology education and ways of thinking. A process of social change from the adoption of characteristics of a advanced society through societies that are less advanced.
Westernisation - A method and values of western industrial capitalism are the basis of changes occurring. A country adopts the values common in major western countries, USA, UK, Australia. These values include democracy, capitalism,...
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