Social Business Policy

Social Development and Social Policy

Mirakle Couriers:
A Social Business

Ankit Anand (409/15) B. Jagadeeswar Reddy (159/45) Vaibhav Kumar (190/45)

Anurag Rao (144/45) Gaurav Bajpai (185/45) Vaibhav Pandey (350/45)

Acknowledgement
We would like to extend our sincere gratitude to Mr. Dhruv Lakra of Mirakle Couriers for his help and support during the study. He took time out of his busy schedule to answer our multiple phone calls and emails. We, as a team, have been inspired by his hard work and passion to serve the society and would like to do our bit for the society in the future. We would also like to thank Professor Kalyan Sankar Mandal for giving us this wonderful opportunity and we really appreciate his guidance throughout the course of our study.

Page |2

Contents
Acknowledgement Table of Contents Abstract Introduction About Mirakle Business Model ES Analysis Conclusion Notes and References Page 2 Page 3 Page 4 Page 5 Page 7 Page 12 Page 17 Page 21 Page 22

Page |3

Section 1

Abstract

The objective of this report is to analyze the sustainability and effectiveness of Mirakle Couriers, a one of a kind social business initiative in Mumbai that employs people with a hearing disability in a competitive job market. The idea is to reinstate that physically challenged individuals can be given a place in the society that does justice to their abilities.

Businesses that can fully utilize the aforementioned skills are in existence, it’s just that they are struggling to find their feet amidst indifference from the government and the society at large and find it tough to meet the very people they are trying to help. The current scenario (i.e. job prospects, educational opportunities) is not very bright for differently abled people. More such organizations with the social objective of creating opportunities for the physically challenged would be a major step towards promotion of equality. A critical study of strengths, weaknesses and... [continues]

Read full essay