A B STRACT
This research project aims to detect the social attitude towards portrayal of violence in modern cinema. Collecting the data through a survey, analyses and assessed; the research found out that public thinks of portrayal of violence in ﬁlms to be out of connection with its ﬁlm’s storyline in modern cinema. While sticking to social norms, the public opinion states that the richness of ﬁlms content can be judged with its entertainment value in accordance to the ﬁlms presentation of violence in fusion with the plot, the trend being to have frivolous use of unconnected violence in a ﬁlm seems to lower a ﬁlms credibility artistic credibility. Alas, the modern ﬁlms should use the art of violence as a supportive tool in a ﬁlm rather than drive it as the tip of the plot.
The morality and the way of depicting violence in modern cinema has perceivably become more signiﬁcant to the movie experience the audience incurs. Essentially the rhythm of the audience in a movie can be manipulated through deliberate actions. While exploiting a plot inside a movie, knowing the audience’s attitude towards depiction of violence can help a ﬁlm-maker make a more informed decision towards introducing or using elements in the movie such to make it mutually acceptable and enjoyable to both, the audience and the critic. While being depicted in a virtual environment, violence on motion picture can have macro eﬀect on the society. One of the most signiﬁcant eﬀects of usage of violence in cinema is its real world consequences. The matter of concern rises with the severity of attitude towards violence in ﬁlms. As McKinney (1993) states that violence has multitudinous eﬀects on its audience with rising thrill or upraising unconscious propaganda. The social issue being the observatory nature of the eﬀect of violence on the audience. It is also quite imperative to note how the audience makes a distinction between contexture of violence and rationality of the usage of such material, as Rutsky (1990) puts it “fun seems to result not so much from the images themselves but from a playful recombination that has little respect for either the seriousness of rationality or fascination of the other”. The dilemma not only lies in the socially appropriate level of violence in accordance to a ﬁlms plot, but also its tolerance to the level of entertainment; Consequently the social issue being what level of violence is in accordance with the social norms and how could ﬁlm makers comply with them without compromising a ﬁlms critical integrity.
AI M A N D METHODOLOGY
The research question being the social attitude towards portrayal of violence in modern cinema, aims to explore the social phenomena of public opinion towards the appropriate use of violence in modern cinema and the social norms tying it up. The research mentions the ‘population sample’, them being the 20 number of candidates that responded to the questionnaire handed out :maintaining them as anonymous. While maintaing a mixture of males and females, most of respondents were aged between 18 and 25, a relatively young proﬁle. The questionnaire maintains a mixture of qualitative and quantitative questions to receive more detailed response upon the aimed research. The hypothesis being that ‘the social consensus attitude towards modern violent cinema is too irrelevant to the content being presented to its audience while sticking to the society’s social norms.’ Findings are processed into analyzed data and described brieﬂy. The purpose of the research being to be provide a informed conclusion.
While the data is quite spread out, some of the qualitative answers provided a deﬁnite census agreement among the population sample. According to the research public response 70% of the population believes...