Soap in Philippines

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INDUSTRY PROFILE

Soap in Philippines
Reference Code: 0115-0208 Publication Date: April 2011

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Philippines - Soap
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0115 - 0208 - 2010 Page 1

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The Philippine soap market grew by 3.7% in 2010 to reach a value of $132.2 million.

Market value forecast
In 2015, the Philippine soap market is forecast to have a value of $156.8 million, an increase of 18.6% since 2010.

Market volume
The Philippine soap market grew by 2.4% in 2010 to reach a volume of 93.7 million units.

Market volume forecast
In 2015, the Philippine soap market is forecast to have a volume of 103.9 million units, an increase of 10.9% since 2010.

Market segmentation I
Bar soap is the largest segment of the soap market in Philippines, accounting for 89.6% of the market's total value.

Market segmentation II
Philippines accounts for 2.3% of the Asia-Pacific soap market value.

Market share
Procter & Gamble Company, The is the leading player in the Philippine soap market, generating a 64.4% share of the market's value.

Market rivalry
The Philippines soap market is highly concentrated with top three players accounting for 82.2% of the total market value.

Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied

0115 - 0208 - 2010 Page 2

CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET VOLUME MARKET SEGMENTATION I MARKET SEGMENTATION II MARKET SHARE FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Procter & Gamble Company, The Colgate-Palmolive Company Unilever MARKET DISTRIBUTION MARKET FORECASTS Market value forecast Market volume forecast MACROECONOMIC INDICATORS APPENDIX Methodology Philippines - Soap

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2 7 7 8 9 10 11 12 13 14 15 15 16 17 18 19 20 21 21 26 31 35 36 36 37 38 40 40 0115 - 0208 - 2010 Page 3

CONTENTS

Industry associations Related Datamonitor research Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting

41 41 42 43 43 43 43

Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied

0115 - 0208 - 2010 Page 4

CONTENTS

LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Table 20: Table 21: Table 22: Table 23: Table 24: Philippines soap market value: $ million, 2006–10(e) Philippines soap market volume: million units, 2006–10(e) Philippines soap market segmentation I:% share, by value, 2010(e) Philippines soap market segmentation II: % share, by value, 2010(e) Philippines soap market share: % share, by value, 2010(e) Procter & Gamble Company, The: key facts Procter & Gamble Company, The: key financials ($) Procter & Gamble Company, The: key financial ratios Colgate-Palmolive Company: key facts Colgate-Palmolive Company: key financials ($) Colgate-Palmolive Company: key financial ratios Unilever: key facts Unilever: key financials ($) Unilever: key financials (€) Unilever: key financial ratios Philippines...
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