Snowboarding Market Research: Norway
Introduction
The purpose of the following report is to determine the feasibility of the export of Endo Snowboard Company’s snowboards, to the Norwegian market. Endo Snowboards is a relatively new (two years old) snowboard manufacturing company based out of Thunder Bay, Ontario, Canada. It is small in size with only 20 employees. The employee’s core competencies include manufacturing, marketing, artistic and business skills. The highly skilled employees have caught the attention of many local investors to make the export of this product possible. The main objectives for Endo Snowboards is to penetrate the strong Norwegian market by using unique design, eye catching graphics, heavy marketing and promotion. With the appeal of affordable pricing, quality craftsmanship and an extensive warranty policy, Endo Snowboards is confident it can penetrate the market and profit from this wealthy economy. By obtaining this objective, Endo Snowboards can then look forward with the possibility of future expansion across Europe and then globally. Before the export of this product can be made possible, certain questions must be answered. Such as:
• What qualities and characteristics give this product an edge over the competition?
• What barriers and what costs are involved with exporting to this country? Why choose this country for export?
• What strategies and methods are used to create brand awareness and achieve success in the market?
The following report will answer these questions and look in depth at the feasibility of exporting Endo Snowboards’ product to Norway.
Product Characteristics Snowboards are made with eight main materials: Top sheet with printed graphic, fiber glass, wood core, inserts, base, steel edges, resin system (Glue), rubber foil, carbon fiber can be added along with other performance enhancing materials such as Kevlar. (Snowboard construction) Boards for children are as short as 90 centimeters; boards for racers, or "alpine" riders, are as long
The purpose of the following report is to determine the feasibility of the export of Endo Snowboard Company’s snowboards, to the Norwegian market. Endo Snowboards is a relatively new (two years old) snowboard manufacturing company based out of Thunder Bay, Ontario, Canada. It is small in size with only 20 employees. The employee’s core competencies include manufacturing, marketing, artistic and business skills. The highly skilled employees have caught the attention of many local investors to make the export of this product possible. The main objectives for Endo Snowboards is to penetrate the strong Norwegian market by using unique design, eye catching graphics, heavy marketing and promotion. With the appeal of affordable pricing, quality craftsmanship and an extensive warranty policy, Endo Snowboards is confident it can penetrate the market and profit from this wealthy economy. By obtaining this objective, Endo Snowboards can then look forward with the possibility of future expansion across Europe and then globally. Before the export of this product can be made possible, certain questions must be answered. Such as:
• What qualities and characteristics give this product an edge over the competition?
• What barriers and what costs are involved with exporting to this country? Why choose this country for export?
• What strategies and methods are used to create brand awareness and achieve success in the market?
The following report will answer these questions and look in depth at the feasibility of exporting Endo Snowboards’ product to Norway.
Product Characteristics Snowboards are made with eight main materials: Top sheet with printed graphic, fiber glass, wood core, inserts, base, steel edges, resin system (Glue), rubber foil, carbon fiber can be added along with other performance enhancing materials such as Kevlar. (Snowboard construction) Boards for children are as short as 90 centimeters; boards for racers, or "alpine" riders, are as long
References: Boardsport Source. Eurisma European Industry Awards Winners. 15 May 2007. Accessed April1, 2008 http://www.boardsportsource.com/show_news_item/8166/ exporters. 2007 08 29. Accessed April 1, 2007. http://www.cbsa-asfc.gc.ca/publications/pub/rc4116-eng.html CIA World Fact Book Accessed April 1, 2008 http://www.exchange-rates.org/history/NOK/USD/G/180