Snickers Chocolate's Global Share

Topics: Candy, Confectionery, Wm. Wrigley Jr. Company Pages: 5 (1144 words) Published: November 30, 2012
Global Candy Sales
| | |Market Share |$ Sales in Millions | |Brand |Company |2011 |2012 |2011 |2012* | |Snickers |Mars Inc |1.7 |1.8 |$3,286 |$3,572 | |M&M's |Mars Inc |1.8 |1.8 |$3,380 |$3,494 | |Trident |Kraft Foods Inc |1.8 |1.7 |$3,354 |$3,321 | |Reese's |Hershey Co, The |1.3 |1.4 |$2,553 |$2,679 | |Galaxy/Dove |Mars Inc |1.3 |1.3 |$2,407 |$2,597 | |Milka |Kraft Foods Inc |1.3 |1.3 |$2,530 |$2,510 | |Cadbury Dairy Milk |Kraft Foods Inc |1.3 |1.3 |$2,414 |$2,506 | |Orbit |Mars Inc |1.3 |1.3 |$2,441 |$2,501 | |Extra |Mars Inc |1.1 |1.2 |$2,115 |$2,231 | |Kit Kat |Nestlé SA |1.0 |1.0 |$1,933 |$1,979 | |Mentos |Perfetti Van Melle Group |0.9 |0.9 |$1,649 |$1,711 |

U.S. Candy Sales
| | |Market Share |$ Sales in Millions | |Brand |Company |2011 |2012 |2011 |2012* | |Reese's |Hershey Co, The |7.6 |7.7 |$2,479 |$2,603 | |M&M's |Mars Inc |6.8 |6.8 |$2,238 |$2,300 | |Snickers |Mars Inc |5.5 |6.0 |$1,815 |$2,020 | |Kit Kat |Hershey Co, The |2.8 |2.8 |$917 |$948 | |Twizzlers |Hershey Co, The |2.3 |2.4 |$746 |$801 | |Trident |Kraft Foods Inc |2.2 |2.0 |$732 |$674 | |Twix |Mars Inc |1.8 |1.9 |$598 |$655 | |Extra |Mars Inc |1.8 |1.8 |$598 |$610 | |Orbit |Mars Inc |1.7 |1.6 |$561 |$549 | |Milky Way |Mars Inc |1.6 |1.6 |$516 |$539 | |Galaxy/Dove |Mars Inc |1.6 |1.5 |$523 |$504 | |Starburst |Mars Inc |1.3 |1.4 |$433 |$467 | |Godiva |Yildiz Holding AS |1.1...
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