on Dazed Digital by Pinar&Viola
http://www.dazeddigital.com/blog/article/15253/1/sneakerslaves Extraordinary fanatical identities[->0], lifestyle desires[->1] and corrupted commodities[->2] are some of our biggest inspirations. As artist and designers we're always attracted by cultural excesses. That's where the beauty and the horror of present time shines out in it's optimum. This time we found beauty behind the hidden doors of the booming world of sneakers, one of the lasting veteran icons of American consumer culture. When I meet an attractive boy, his shoes are the first thing I look at. We all know that you can tell so much about a person by what they wear on their feet. Apparently I'm not the only one. Shoes carry sexual connotations in mainstream culture. There is nothing scandalous about stilettos being marketed as sexy.High heels are a widely accepted vanilla expression of shoe fetishism. Yet the persuasive power of sports footwear has caused the rise of darkrooms within sneaker culture. In the dark zones of the sneaker cult, fanatics enjoy intimacy with stylish kicks on their feet and in their mouth. The iconoclastic twist of a sneakerhead making love to his sneaker could be the ultimate case of a shopper and a product becoming one, surrendered in manic mutual adoration. We were introduced to the term sneakerslaves[->3] via a friend. After a little bit of XX-browsing we found the Tumblrs Sneaker Fetish[->4], Sk8terboy[->5] and a Dutch sneaker fetish wikipedia page[->6]. The page informs us that most trainer fetishists, gay men and straight men, are based in France, Germany, Belgium and The Netherlands. Common forms of sneaker fetishism are worshipping[->7], licking[->8] and sniffing[->9] sneakers. Shoeslaves also swap[->10] each other's sneakers, or eat food [->11]out of their kicks. These fetishists provide images that make our hearts beat faster. For once the bad boys - always dressed to kill - aren't depicted in the expected...
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