Sneakers

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MEN’S SNEAKERS - HISTORY

* Late 18th century, people wore rubber soled shoes called plimsolls, there was no right foot or left foot. * Around 1892, the U.S. Rubber Company came up with more comfortable rubber sneakers with canvas tops, called Keds. * By 1917, these sneakers began to be mass produced. That same year, Marquis Converse produced the first shoe made just for basketball, called Converse All-Stars. * In 1923, an Indiana hoops star named Chuck Taylor endorsed the shoes, and they became known as Chuck Taylor All-Stars. These are the best-selling basketball shoes of all time. * Sneakers went international in 1924. That’s when a German man named Adi Dassler created a sneaker that he named after himself: Adidas. This brand became the most popular athletic shoe in the world. * During the first half of the 20th century, sports shoes were worn mostly to play sports.

TYPES
* High-tops cover the ankle.
* Low-tops do not cover the ankle.
* Mid-cut are in-between high-tops and low-tops.
* Sneaker boots extend to the calf.

TARGET MARKET
Men are the target market in my category.
Athletic Footwear includes athletic, sport, and active lifestyle footwear for men
women and children. Major athletic brands include Adidas, Asics, Fila, K-Swiss,
New Balance, Nike, Puma, Reebok, and Saucony. Athletic footwear also includes
footwear that is not specifically for a specific individual or team sport but may be
performance inspired or intended for other activities. Products include “outdoor”
footwear (hiking boots and sandals) by brands such as Merrell and Teva, and casual
sneakers by brands such as Converse, Skechers, and Vans.

COMPETITION
To properly review the manufacturing in the footwear industry, it is necessary to first gain an understanding of the dominant leaders in the marketplace. The industry is currently...
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