Cultural, Demographic, and Social:
Positively, the snack food industry is very convenient for people on the go. For example, single mothers who don’t have time to make their children lunches may pack them sum chips and some cookies instead of cooking them a meal to take with them. Younger generations are more prone to eat snack food, which is ok because snack foods are becoming heartier for those who are going organic and who are in to their health. An good example of this is Frito-Lay, they are creating chips that have less sodium and that are baked. Plus it is affordable for people with low income. Negatively, eating snack food may go against some people’s religion. Also people may not consider it healthy if not ate in moderation. Which is why older generations shy away from snack food. Technology:
The snack food industry has their our websites where people can learn about their product as far as what is in their food, what type of snacks they have, where to buy them and what is their vision for their company. They also have an app for the I-phone that people may buy to show them how to moderate their eating. Economy:
Due to inflation people are more likely to purchase some snake foods instead of going to fast food restaurant, but at the same time inflation causes the price to go up on snack food. Foreign currency fluctuation can cause the industry to gain money if the US dollar is more then the country’s dollar where the product is being sold. Also foreign currency fluctuation can cause the industry to lose money if sold in a county who’s dollar is more then the Us dollar. Political, Legal, and Regulatory :
Positively some laws help the industry from getting cheated by competitors. For example the Sherman Antitrust Act, Clayton Act, and Federal Trade Commission protects the company. At the same time it may cost the company more money to fellow the law such as the Food, Drug, and Cosmetics Act; Federal Food and Drug Act; and the Fair Packing and...
Please join StudyMode to read the full document