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MBA- Semester 2

Assignment - Marks 60 (6X10=60)
MB0046 – Marketing Management - 4 Credits
Subject Code - MB0046
*** Please fill in all the details in complete and only in CAPITAL letters

Name

Registration Number

INSTRUCTIONS FOR ASSIGNMENT SUBMISSION
1.Completed assignments must be typed and formatted neatly and soft copies should be uploaded on or before the dates mentioned above. (30 November,2012) 2.Ensure that you answer all questions according to the marks allocated. 3.Content that has been directly copied from the Internet or the Book will NOT be accepted. 4.Please attempt all the assignments individually and independently. Assignments that have been copied and shared among students will be automatically rejected and disqualified. 5.Please attach correct assignments to correct subjects. Incase of any errors the student will be marked absent for the specific subject 6.Late submissions will NOT be accepted.

7.Follow assignment format and complete all the details for each assignment individually. 8.Roll no/Registration Number found mentioned anywhere else except the place provided, the assignments will be rejected. 9.Incase students extra details like contact number, Name found listed anywhere on this document, the assignments will be rejected.

Note: Each question carries 10 Marks. Answer all the questions.

(Please type the answers in the same sheet one after another and upload the soft copy on EduNxt for evaluation)

Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement.

Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?

Q.3 Explain in brief the process involved in personal selling.

Q.4 Describe the stages of business buying process.

Q.5 Why is rural market important? What should marketers keep in mind when catering to this market?

Q.6 Explain the core concepts of marketing. Define service and explain its relevance in modern society

Q.2 ans http://www.mbaskool.com/brandguide/automobiles/1307-nissan-motors.html Q.1Marketing involves satisfaction of consumer needs’. Elucidate the statement.

Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?

SWOT Analysis For Nissan Motors
Nissan Motors Parent company

Nissan Motor Company

CategorySedans, Hatchbacks, SUV’s
SectorAutomobiles
Tagline/ SloganShift; Shift expectations; You can with a Nissan; Just wait you drive it. USPNissan is one of the top 3 manufacturers in Japan
STP SegmentComplete automobile segment including hatchbacks, sedans & SUV’s Target GroupYoung executives from the upper-middle income bracket PositioningCar which give you a memorable experience

Product Portfolio Brands1.Nissan 370Z
2.Nissan Teana
3.Nissan Micra
4.Nissan X Trail

SWOT Analysis Strength1.One of the most popular automobile brand names having a high global reach 2.Has over 1.5 million employees globally

3.Production output capacity can manufacture around 4 million units 4.Nissan is a pioneer in the electric car segment having its global presence 5.Nissan has manufacturing locations in Japan India, Brazil, Spain, Thailand, USA, Malaysia and other countries 6.Nissan is actively present in motorsports events held globally Weakness1.No stronghold yet in emerging markets like India as compared to other brands Opportunity1.Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing...
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