Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television, magazines, radio, billboards, and in-store displays. The incredible amount of money, artistic ability, and intellectual energy spent on advertisements helps us understand the great power of the media and the advertiser’s ability to control their viewers.
Advertising in today’s society is largely based on brand name recognition. It doesn’t matter how good the product being sold is, but rather how good the product’s advertisements are. A consumer is more likely to purchase a more expensive item because it has a flashy advertisement than buy a cheaper product they have never heard of before.
The American public has a very short attention span, so only the most colorful, attractive advertisements will hold a person’s attention long enough to see what the ad is selling. For instance, sex is used to sell just about everything. It is perhaps the only element that can be used by advertisers that the public will never get tired of seeing. A good example of this is alcohol advertisements. What does sex have to do with alcohol? Nothing, but it gives off the impression that when one drinks alcohol it will lead to sex. Of... [continues]
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