Sme Business Plan

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  • Topic: Salad, Mayonnaise, Salads
  • Pages : 37 (7520 words )
  • Download(s) : 33
  • Published : November 20, 2011
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Executive Summary

The name of our restaurant is “The Menu Garden” and our slogan is “The Search is Over”. We are going to establish such a restaurant where people have lots option to choose their meal and when a person comes to our restaurant their search will over after see our menu.

“The Menu Garden” restaurant is a 60 seat fine-dining restaurant. We focus on our New American-Swedish menu with a touch of South Asian influence. We will be located in the booming, and rapidly expanding, borough of at Gulshan, Bely Road & Dhanmondi in Dhaka. Where we are going to start our restaurant is a residential as well as commercial area. Living standard of these areas is very high. And lots of educational institutes and business offices are available here so, these places have lots of customer through we can operate our business. The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. “The Menu Garden” restaurant will feature a cozy dining room and an elegant lounge. Comfortable furnishings and decor with soothing warm tones. The lounge has comfy couches and antique love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. For extra comfort and to please a large group of people we will make up special hors d' oeuvre platters for customers. The menu will be inspired from different countries' specialties and appeal to a diverse customers. You can get Swedish specialties like herring, gravlax and meatballs, or you can go a little bit more International and choose a red curry chicken with basmati rice, or an Asian grilled shrimp with spinach, tofu and black bean sauce. We will also have a special pasta dish entree every day plus the 'all American meal' such as barbecue beef ribs and baked beans. Adding value will be an interesting business lunch menu with specialties every day. The menu will change every 3-4 months but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of “The Menu Garden “restaurant to give a perception of higher value than its competitors, through its food, service and entertainment. Restaurant will be open seven days a week. We will offer special theme nights to attract new customers to “The Menu Garden”. The restaurant will be fine dining in a cozy atmosphere. Warm colors, fresh flowers, soft music, candles and amazing artwork from some of the area’s most notable new artists. This will contribute to a sense of community and give new artists a chance to show their work for a diverse clientele. During the busy summer months you can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd. The service will be relaxed, very friendly and correct. We will hire the best people available, training, motivating and encourage them, and thereby retaining the friendliest most efficient staff possible. Our management team is comprised of individuals whose backgrounds consist of 5 years experience in food, restaurant and hotel, catering, management, finance, marketing, art and motion pictures. Catering will be a major part of the business. We feel in today's frantic work schedule customers don't always have time to set up that birthday party or other event that we all need and want. Now customers can leave it to pros and get the finest, most memorable party or dinner ever. We have years of experience in the catering business and know what an important client wants and needs. We will have a large International menu for customers to select from, and we will offer full catering service providing everything from table settings to the dessert. We anticipate our total sales allocation to be 85% restaurant sales and 15% catering sales....
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