Smdc Presentation

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  • Topic: Metro Manila, SM Mall of Asia, SM Prime Holdings
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April 2011

Table of contents

1. Company Overview 2. Company Highlights 3. Business Strategies 4. Appendix I: Details on Operations 5. Appendix II: Financial Summary 6. Appendix III: Portfolio Details 7. Appendix IV: Buyers Profile


1. Company Overview

Introduction to SM Development Corporation
SM Development Corporation (“SMDC”) is a leading residential developer in the Philippines focused on developing condominium (“condo”) projects and offering high-end living at affordable prices by building projects with full amenities at prime locations − − − Focused on the mid to mid-premium market, expertly balancing ideal location, quality, style, durability, affordability and timely delivery 14 projects at various stages of development in Makati, Quezon, Muntinlupa, Paranaque, Pasay, Mandaluyong and Tagaytay cities with an aggregate GFA of approximately 2.4m sqm Additional 5 projects to be launched in 2011


Fastest growing residential property developer in the Philippines


Strong operating and marketing platform


Strong financial performance


High quality project pipeline supported by landbank at prime locations


Macro environment supporting residential demand


Focused and experienced management team


Key milestones and achievements
Lists on the Philippine Stock Exchange (“PSE”) in March 1975 SMDC launches maiden development project, Chateau Elysee, a low-rise complex under the SM Residences brand, with 2,836 units and a total GFA of 116,571 sqm upon completion SMDC delivers first batch of units of Chateau Elysee to buyers SMDC launches first high-rise condo project, Mezza Residences, a 4-tower complex steps away from SM Sta. Mesa shopping mall SMDC launches new brand, M Place, to target upwardly mobile young professionals Achieves > 10,000 pre-sold units within the year; More than doubles reservation sales for two consecutive years

Incorporated in July 1974 initially as Ayala Fund Inc.

SM Group of Companies acquires majority ownership of Ayala Fund Inc. (renamed as SM Fund)

SMDC delivers units for Towers 1 and 2 in Mezza Residences











Chateau Elysee


Grass Field

Sea Sun




Jazz Princeton

Light Wind

M Place South Triangle


Vision and branding
We envision SM Development Corporation to be a leading developer of world-class residences in the Philippines, uplifting the lifestyles of our clients into one that is convenient and upscale yet affordable.

Premium yet affordable choice

Choice of the upwardly mobile young professional who values individuality and independence

− SM Residences brand communicates a competitive upscale orientation − Celebrity endorser Anne Curtis exudes an image of elegance and sophistication − Developments are situated within well defined communities with malls, supermarkets, schools, and major transportation hubs − Typical price range per unit: Php1.5m to Php2.5m

− M Place brand communicates emphasis on proximity to “hip” places and exciting night life − Young celebrity endorser Kim Chiu represents the young professional that values individuality and independence − Cash-flow strategy used as marketing platform: “M Place is as affordable as two blended coffee drinks a day” − Typical price range per unit: Php1.0m to Php1.5m 6

Youngest player yet already the market leader
SMDC’s market share in FY2010
In terms of # of units sold in FY2010 In terms of reservation sales (value sold) in FY2010

Others 27.2%

SMDC 23.8%

SMDC 15.3% Others 27.9%

Robinsons Land 3.1%


Cityland 1.9% Phinma Properties 2.2% Robinsons Land 2.7% Century Properties 3.5% Filinvest 3.6% Eton Group 5.2%


Megaworld 14.2%

#2 #3
Megaworld 13.1%

Filinvest 3.1% Century Properties 3.4% Anchor Land 3.5% Shangri-la Grand 3.7% Eton...
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