Smartphone Industry and Apples Iphone Analysis

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BUS 890: Strategic Management

(Communication Equipment Industry) ------------------

Group #10: 2.Binh Thieu 3.Lan Phan 4.Minh Thu Luu 5.Tung Duong

What is the one item you never leave home without?

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces

Smart-phones allow users to:
    

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

e-mail, internet store information, entertainment install programs, along with using a mobile phone in one device

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

 Market

size and growth rate  Number of rivals  Product Innovations  Learning/experience curve effects Total Mobile Sales: - Mobile phone sales to exceed 1billion in 2009 - More than 200 million smartphones will be sold in 2008. Source: http://www.palminfocenter.co

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map

1. Consumers market 2. Corporate market

1. VoIP Skype… 2. PDA phone Palm… 3. Features phone Nokia, LG …

1. Carriers AT&T … 2. OS providers Linux, WM… 3. Hardware makers Intel …

Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

1. Establish mobile manufacture: LG, Samsung 2. Software giants: Google, MSFT

1. More companies enters… 2. Strong brands and finance

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces

Source: www.wikinvest.com

Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy

Source: http://blog.bryanstarbuck.com

Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

“This is a difficult industry, part of it is technology; part of it is fashion…”

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces

Mission: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them" Industry: Computer software & hardware Consumer electronics

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview...
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