Smart Phone Market in India

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MARKETING MANAGEMENT
TOPIC
Smart Phones

Presented by:
Team # 1
Abhilash Mathew Thomas (121201)
Ankit Sinha (121202)
Anshita Shrivastava (121203)
Anshul Nandan Sinha (121204)
Arpen Vora (121205)
INTRODUCTION:
A smartphone is a mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone. The first smartphones mainly combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. Today's models also serve to combine the functions of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units. Modern smartphones typically also include high-resolution touchscreens, web browsers that can access and properly display standard web pages rather than just mobile-optimized sites, and high-speed data access via Wi-Fi and mobile broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia'sSymbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded Linux distributions such as Maemo and MeeGo. Such operating systems can be installed on many different phone models, and typically each device can receive multiple OS software updates over its lifetime. The distinction between smartphones and feature phones can be vague and there is no official definition for what constitutes the difference between them. One of the most significant differences is that the advanced application programming interfaces (APIs) on smartphones for running third-party applications can allow those applications to have better integration with the phone's OS and hardware than is typical with feature phones. In comparison, feature phones more commonly run on proprietary firmware, with third-party software support through platforms such as Java ME orBREW. An additional complication in distinguishing between smartphones and feature phones is that over time the capabilities of new models of feature phones can increase to exceed those of phones that had been promoted as smartphones in the past. Some manufacturers use the term "superphone" for their high end phones with unusually large screens and other expensive features. Other commentators prefer "phablet" in recognition of their convergence with low-end tablet computers. About 18% of total world population possess some sort of smartphone by 2012, compared to 12% in 2010 and 8% in 2008

1. WiMAX (Worldwide Interoperability for Microwave Access) is a wireless communications standard designed to provide 30 to 40 megabit-per-second data rates, with the 2011 update providing up to 1 Gbit/s for fixed stations. It is a part of a “fourth generation,” or 4G, of wireless-communication technology. WiMax far surpasses the 30-metre wireless range of a conventional Wi-Fi local area network (LAN), offering a metropolitan area network with a signal radius of about 50 km. The name "WiMAX" was created by the WiMAX Forum, which was formed in June 2001 to promote conformity and interoperability of the standard. The forum describes WiMAX as "a standards-based technology enabling the delivery of last milewireless broadband access as an alternative to cable and DSL".WiMax offers data-transfer rates that can be superior to conventional cable-modemand DSL connections, however, the bandwidth must be shared among multiple users and thus yields lower speeds in practice

2. AMOLED (active-matrix organic light-emitting diode) is a display technology for use in mobile devices and televisions. OLED describes a specific type of thin-film display technology in which organic compounds form the electroluminescent material, and active matrix refers to the technology behind the addressing of pixels. As of 2012, AMOLED technology is used in mobile phones, media players and digital cameras, and continues to make progress toward low-power, low-cost and large-size (for example,...
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