General Purpose: To inform
Specific Purpose: By the end of my speech, the audience will be able to identify four aspects of operating a small business. Central Idea: Operating a successful small business requires attention to many aspects including management, marketing, clients, and location. Organizational Method: Topical Organization
Intro: Who as ever wanted to run their own business? You get to make all the rules, tell everyone what to do, and spend most of your time sitting back in your big comfy chair counting all the stacks of money your making. Would you want to run your own business now? Well, what if I told you this isn’t what the average business owner does and is actually pretty far from the real true. Today’s small business owners are the backbone and drive behind the success of a business and above all, in charge of and responsible for everything the business does. However, there are many challenges that face small businesses today and an article written by Michael Alter for INC.com in 2013 listed that the major challenges for small businesses lately have been the economy, government regulations, and the tax environment (Alter, 2013). This is why operating a successful small business today requires attention to many aspects including management, marketing, customers, and location. I am personally a small business owner and have operated a summer rye wicking business since 2004, which explaining that is another speech in itself, so know the joys and discomforts of running your own business. Signpost: The first aspect of a successful business is its management. Body:
I. Having the right management allows employees to know what they’re doing and how it relates to the goals of the business. a. Every business has an owner, or owners, who first started the business and are the ones in charge or effectively the managers for the business. b. It is essential for the owners to convey their vision...