Small Business Management Project
Carefree Yoga
Amanda Fakhreddine
MGMT255 Small Business Management
December 10, 2011
Executive Summary
Product/ Service & Target Market
Carefree Yoga is a Yoga studio located in the Namao area in Edmonton, Alberta, Canada. Carefree yoga provides Primarily Yoga classes and additional classes for dance and Pilates. Are services target families in the area but specifically females from early teens and up, as well as mothers with busy schedules? A daycare services is also offered for those moms that need a place to keep their children supervised while they take our classes. Carefree Yoga Studio will provide a broad number of classes that pertain to training the body via yoga and related stretching practices. The business will generate income from the ongoing fees associated with yoga classes at the studio while concurrently generating secondary revenues through the sale of yoga mats and related accessories used during the course of yoga training. Our instructors provide hands on support and knowledge to our clients. The classes make the client feel at ease and peace with one’s self. The everyday typical woman and mothers life is vastly increasing stress. As well the pressure to stay healthy and look good is constantly a concern at the end of their day. Regardless of how much they work, cook, clean etc… The female demographic is constantly striving to succeed at any and everything. There is a very slim to none chance that a yoga studio located in this area would not succeed. The demand for physical activities is high especially when the weather gets as cold as it does in Edmonton living indoors may make a person feel Closter phobic and stressed, so yoga would be a great escape.
Industry
The current economy has remained difficult over the past few years. However, Yoga Studios have fared well despite the current economic issues. This is because yoga, by its students, as seen as an integral part of their lives. As such, the Yoga Studio will be
Amanda Fakhreddine
MGMT255 Small Business Management
December 10, 2011
Executive Summary
Product/ Service & Target Market
Carefree Yoga is a Yoga studio located in the Namao area in Edmonton, Alberta, Canada. Carefree yoga provides Primarily Yoga classes and additional classes for dance and Pilates. Are services target families in the area but specifically females from early teens and up, as well as mothers with busy schedules? A daycare services is also offered for those moms that need a place to keep their children supervised while they take our classes. Carefree Yoga Studio will provide a broad number of classes that pertain to training the body via yoga and related stretching practices. The business will generate income from the ongoing fees associated with yoga classes at the studio while concurrently generating secondary revenues through the sale of yoga mats and related accessories used during the course of yoga training. Our instructors provide hands on support and knowledge to our clients. The classes make the client feel at ease and peace with one’s self. The everyday typical woman and mothers life is vastly increasing stress. As well the pressure to stay healthy and look good is constantly a concern at the end of their day. Regardless of how much they work, cook, clean etc… The female demographic is constantly striving to succeed at any and everything. There is a very slim to none chance that a yoga studio located in this area would not succeed. The demand for physical activities is high especially when the weather gets as cold as it does in Edmonton living indoors may make a person feel Closter phobic and stressed, so yoga would be a great escape.
Industry
The current economy has remained difficult over the past few years. However, Yoga Studios have fared well despite the current economic issues. This is because yoga, by its students, as seen as an integral part of their lives. As such, the Yoga Studio will be