Small and Medium Scale Business Marketing Strategies and Ideas

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5/24/2013

SMALL AND MEDIUM SCALE BUSINESS MARKETING STRATEGIES AND IDEAS (DO IT YOURSELF) Volume one

By Emomotimi O. Waratimi

ABSTRACT The main idea of this book is to give a business owner or someone that intend going into business different business marketing strategies and how to make a plan from this strategies inorder to promote his or her business to reach their clients. ACKNOWLEDGEMENT I want to express my profound gratitude to God almighty for giving me the inspiration and idea to compile this book. Also, I will like to thank my parents for their immense provision and support. I will like to appreciate Pressy Ebimobowei Waratimi the Deputy CEO and founder of Rakeone Music, Rakeone Films and Rakeone TV for his immense support. I like to thank Slimface Ebiye Romeo the CEO of Romeos Artisthood. My express deep gratitude goes to my lovely friends Midian-Dicey Biyen, Kio Mikietuoniso, Gabriel Alari Benson, Samuel Oluku, Itong Washington Uwowa, Babema Tonye Amaye with others too numerous to mention.

DEDICATION
This book is dedicated to God Almighty.

COPYRIGHT RESERVED
All right reserved, no part of this book may be reproduced or transmitted in any form or by any means electronic or mechanical including photocopying or any information storage or retrieval system without prior permission from the publisher or the copyright holder.

i

TABLE OF CONTENT
1. Abstract…………………………………………………………………………………………….i 2. Acknowledgement…………………………………………………………………………….i 3. Dedication…………………………………………………………………………………………i 4. Introduction……………………………………………………………………………………..1 5. Marketing plan………………………………………………………………………………….1 6. Marketing strategies and ideas…………………………………………………………2 7. Marketing Materials…………………………………………………………………………2 8. In-person networking………………………………………………………………………2 9. Advertisement………………………………………………………………………………….2 10. Coupons and incentives……………………………………………………………………3 11. Relationship building……………………………………………………………………….3 12. Emoloyee behaviour…………………………………………………………………………3 13. Office or shop appearance……………………………………………………………….4 14. Social media marketing……………………………………………………………………4 15. Internet marketing…………………………………………………………………………..5 16. Email marketing……………………………………………………………………………….6 17. Conclusion……………………………………………………………………………………….6

INTTODUCTION
According to investopedia, many people believe that MARKETING is about advertising or sales. However, MARKETING is everything a company or business does to acquire customers and maintain a higher relationship with them. On the hand, MARKETING STRATEGY according to www.ehow.com simply means identifying the specific marketing medium you will use to position your product in the market place. If you want to start a small scale or medium scale business or you are into one without a good marketing strategy then apparently this is all for you. I would be revealing to you in this free article various strategies on how to go about marketing your business to your business area, city, state, country and the world at large. The essence of this, is to fetch you many customers inorder to boost your income. I would be revealing to you also, online business marketing (E marketing) strategies. One of the smartest things a small or medium business owner can do for their business is to take the time to develop a marketing plan that will set them apart from their competitors.

MARKETING PLAN
One of the smartest things a small or medium business owner can do for their business is to take the time to develop a marketing plan that will set them apart from their competitors. A marketing plan clearly outlines how you will reach your ideal clients by effectively implementing your marketing strategy. You can choose marketing strategies below to make up your marketing plan. 1

MARKETING STRATEGIES AND IDEAS
The various strategies and ideas on how to go about marketing your small or medium scale business are therefore explained below; MARKETING MATERIALS 1. Create or update your...
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