Skype Business Case

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  • Topic: Skype, Peer-to-peer, Janus Friis
  • Pages : 4 (947 words )
  • Download(s) : 77
  • Published : April 1, 2013
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Skype, was founded in 2003, by Janus Friis and Niklas Zennström .The Skype software was developed by Estonians Ahti Heinla, Priit Kasesalu, and Jaan Tallinn, who together with Friis and Zennström were also behind the peer-to-peer file sharing software Kazaa.

This software that allows you to make free calls from computer to computer, and calls to landlines or mobiles at a low cost. You can also use keyboard chat, exchange files, and organize video conferences several displaying multiple screens. Skype also has a mobile version, available only on certain platforms.

So:
- Software that enables the world’s conversations
- Millions of individuals and businesses are members
- Free video and voice calls, instant messages, and file sharing Low-cost calls to landlines and mobiles

eBay acquisition : On 12 September 2005 eBay agreed to acquire Luxembourg-based Skype Technologies SA for approximately US$2.6 billion in up-front cash and eBay stock, plus potential performance-based consideration.

Microsoft acquisition: On 10 May 2011, Microsoft Corporation acquired Skype Communications for US$8.5 billion. The company was incorporated as a division of Microsoft, and Microsoft acquired all of the company's technologies with the purchase. This was completed on 13 October 2011.

PARTIE 1
VALUE CHAIN

As a business model describes how an organization manages incomes and costs through the structural arrangement of its activities, its opportunities can be analyzed in terms of the value chain:

If we apply this representation of a value chain as developed by Michael Porter to Skype we could say that: - Procurement: none
- Inbound logistic: none
- Operation: No operational cost
- No need for marketing


MARKET PULL STRATEGY

How far to follow technological opportunity as against market demand? Technologies push VS market pull

They tried to answer to a need express by consumers (so the need of innovation started from a current need) Advantage and...
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