Sky Britain

Topics: Sky1, Virgin Media, British Sky Broadcasting Pages: 11 (2711 words) Published: February 22, 2013
Made In Britain 2012 – 2013

• • • • Key benefits Sky 1 & Sky Living overview 2013 timeline Programme specifics

• •

Extending the opportunity
Audience and delivery figures Investment summary

Made In Britain on Sky
Key Benefits
• Sky 1 HD awarded ‘Broadcast’s Channel of the year 2012’ • By 2014, Sky are committed to invest £600 million in British commissioned content • Stella S1 and Moone Boy S1 both saw record breaking debut launches in the UK and ROI • Star studded cast across the package including Darren Boyed (BAFTA), Robert Lindsay, Ruth Jones, John Hannah, Chris O’Dowd, Ralph Little, Tim Healy, Simon Bird, Joe Thomas and many more! • Established and brand new series’ that collectively will deliver a huge coverage of loyal and excited new audiences

“Great shows you can’t get anywhere else!”
Q: Why is Sky 1 getting better?
“A good variety of shows” “Sky1 are creating their own series of programmes as well as bringing good stuff in from other countries”

“A better selection of programmes”

“It has more of a range of programs that I like”

“Sky1 has more of my favourite programmes” “Sky 1 has all great shows that I wouldn't get to see anywhere else” “Sky1 offers different programmes” SOURCE: Sky1 Panel. n=637

Sky 1 Entertainment Tops the Ratings
Entertainment Channels: Average 000s Jul11-Jun12 (Inds in Sky & Virgin Homes) Sky 1 Sky 1 Sky 1 Sky 1 ITV2 Sky 1 Sky 1 Sky 1 Watch Sky 1 Sky Atlantic ITV2 Sky 1 Watch Sky 1 Sky 1 Sky 1 Sky 1 ITV2 ITV2 2011-11-04 2012-01-01 2011-10-03 2011-08-04 2012-02-09 2012-01-19 2012-03-20 2012-01-06 2011-07-28 2011-12-18 2011-08-13 2011-11-09 2012-01-22 2012-03-13 2012-01-29 2012-01-30 2011-08-28 2011-09-22 2011-12-11 2011-12-03 An Idiot Abroad 2 Treasure Island Terra Nova Trollied Celebrity Juice Mad Dogs Touch Stella Dynamo: Magician Impossible Noels Christmas Presents The Borgias The Only Way is Essex Hawaii Five-0 Alcatraz Got To Dance Spartacus Vengeance Strike Back Project Dawn Glee Xtra Factor Result I'm a Celebrity Get me Out of Here Now! 2,604 2,109 2,001 1,944 1,925 1,665 1,519 1,402 1,401 1,397 1,300 1,297 1,293 1,271 1,240 1,200 1,175 1,160 1,109 1,099

SOURCE: BARB Jun11-Jul12. Individuals in Sky & Virgin Homes. Excludes Terrestrial channels

“Soul Food”
Q: Please can you tell us what you like most about Sky Living Commits to programming Soul Food
“I love the fact that I can turn to Sky Living when there is nothing else on”

Favourite programming Enjoy watching without fail

“I know I will find a programme I will enjoy watching without fail”

“Sky Living to feel at home and entertained”

Me Time

Ability to brighten my mood
“Its easy viewing and has programmes I can watch if I get an hour to sit down ”

Anytime night or day
“It makes my smile when I’m pi***sed off””

Quality American Dramas
“Criminal Minds and Bones are my guilty pleasures”

Easy Viewing

Guilty Pleasure

“High quality drama which is aimed at the more intelligent audience”

Made In Britain on Sky
2013 Programming schedule
Jan Stella S2 The Spa S1 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Love Matters
The Café S2 Starlings S2 Touch of Cloth S2 Chickens Mount Pleasant S3 Moone Boy S2

Stella –Season 2 Stella Season 2

Stella – Season 2
• • • Sky 1 HD, Sky 1 and repeats on Sky 2 10 x 60 minute episodes January 2013

Following on from its hugely successful first series, Stella will return to our screens in 2013 for a second series. Stella, the BAFTA nominated brainchild of Ruth Jones, has won over a loyal audience on Sky 1 HD. The first series’ debut was the second biggest UK comedy launch in multichannel history and has been hailed by critics as 'funny, clever and totally believable', and gleaned a devoted audience in its Friday night slot on Sky 1 HD.

The Spa

The Spa
• • • Sky Living HD plus repeats on Sky Living channels 8 x 60 minute episodes February 2013...
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