Skoda Strategy
SKODA’s strategy: focussed on India
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Sales increase by 15 percent to around 875,000 cars in 2011
Indian sales up 50 per cent to 30,005 units in 2011
New Rapid saloon to open up largest segment in Indian market for brand
SKODA marks ten years of success in India
New Delhi/Mladá Boleslav, January 5th, 2012 –SKODA is determined to continue strong growth worldwide and to improve its favourable position in
India, officials of the Czech company said at New Delhi AUTO EXPO 2012.
In 2011, SKODA’s worldwide sales results based on preliminary figures increased by around 15 percent to around 875,000 vehicles, marking an all-time high. In India,
SKODA’s sales grew to 30,005 units, up 50 percent as against the previous year. This is yet another record performance for SKODA on the Indian market. In aiming for additional growth in coming years, the company says its new Rapid compact saloon, introduced a few weeks ago, is to play a central role.
Under its “2018 Growth Strategy”, SKODA aims to increase its global sales markedly to at least 1.5 million per year. In achieving this, emerging markets in general and India in particular will be pivotal. “SKODA is on track for growth worldwide. In our view, the largest potential is mainly in growth markets such as India, Russia and China. Our plans are definitely focussed on the Indian market,” says SKODA CEO Prof. Dr. Winfried
Vahland, adding: “We are putting our gas foot down in India and are set to keep on raising our sales here.“
New Rapid plays important role in Indian growth segment
For SKODA, 2011 has turned out to be the most successful year in company history, with this traditional Czech brand posting growth in all regions and increasing market shares.
In India, SKODA not only increased sales by 50 percent to 30,005 units, SKODA’s market share in India also grew to 1.31 percent. The company says it is determined to take full advantage of this growth trend in the Indian market.
In doing
›
›
›
›
Sales increase by 15 percent to around 875,000 cars in 2011
Indian sales up 50 per cent to 30,005 units in 2011
New Rapid saloon to open up largest segment in Indian market for brand
SKODA marks ten years of success in India
New Delhi/Mladá Boleslav, January 5th, 2012 –SKODA is determined to continue strong growth worldwide and to improve its favourable position in
India, officials of the Czech company said at New Delhi AUTO EXPO 2012.
In 2011, SKODA’s worldwide sales results based on preliminary figures increased by around 15 percent to around 875,000 vehicles, marking an all-time high. In India,
SKODA’s sales grew to 30,005 units, up 50 percent as against the previous year. This is yet another record performance for SKODA on the Indian market. In aiming for additional growth in coming years, the company says its new Rapid compact saloon, introduced a few weeks ago, is to play a central role.
Under its “2018 Growth Strategy”, SKODA aims to increase its global sales markedly to at least 1.5 million per year. In achieving this, emerging markets in general and India in particular will be pivotal. “SKODA is on track for growth worldwide. In our view, the largest potential is mainly in growth markets such as India, Russia and China. Our plans are definitely focussed on the Indian market,” says SKODA CEO Prof. Dr. Winfried
Vahland, adding: “We are putting our gas foot down in India and are set to keep on raising our sales here.“
New Rapid plays important role in Indian growth segment
For SKODA, 2011 has turned out to be the most successful year in company history, with this traditional Czech brand posting growth in all regions and increasing market shares.
In India, SKODA not only increased sales by 50 percent to 30,005 units, SKODA’s market share in India also grew to 1.31 percent. The company says it is determined to take full advantage of this growth trend in the Indian market.
In doing