Ski Resort Paper in Austria

Cool Boarders
Outline

  I. Intro
  a. European background.
  1. Only 4 ski resorts
  2. Usage: FOR ALL (family atmosphere, single, professionals)
  b. Pros
  1. Global warming
  2. Usage all year round
  3. Not many close together
  4. Great geographic area
  5. Largest in the world
  II. Facility/ Trails
  a. 5 runs that vary in difficulty
  b. Height and incline
  c. Freestyle zone
  d. Rental of equipment and close
  e. Lift
  f. Restaurants
  III. Employees
      a. Polycentric Outlook
        1. Leadership
        2. Power
        3. Ideology
      b. 100 employees
        4. Shifts
        5. Handy-do-it-all qualities
        6. Restaurants
        7. Concession Stands
  IV. a.     Target Market
        8. 3 + years of age
        9. Austrian population
      c. Tourism
        10. Creates profits
        11. Creates employment
        12. Tax revenue
  i. Special Packages
  ii. Hotel cost
  iii. Car rentals
  iv. Helicopter tours
  V. International Intermediaries
      d. Global Trades
        13. Celarix
        14. Tradepac.com
  VI. Economic Environment
      e. Foreign Investors
      f. European Union
      g. Tax Rates
      h. Inflamation
      i. Tax Reform
  VII. Demand Analysis
      j. Market
      k. Sales
  VIII. Competitors
      l. Snow World
      m. Tamsworth
      n. Allround Winter World
      o. Price
  IX. Additions
      p. Virtual reality Snowboarding/ski room.
      q. Video addition room
  X. Marketing advertisement room
      r. Television
      s. Radio
      t. News paper
      u. Brochures
      v. Commercials
      w. Internet
  XI. a.   Conclusion
        15. Attractions
        16. Best in the world
        17. Family oriented

Creative Brief
  1. To build a state of the art facility that is best in the world and ensures an environment for all age groups.
  2. Our primary... [continues]

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