Ski and Snowboard Shop Business Plan

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Four Corners Country Sport

We decided for our project to create a ski and snowboard shop named Four Corners Country Sports. Our shop will provide quality service and product to customers throughout the Montana area. We have found a commercial building in a unique spot in the small town of Four Corners, Montana. We chose this spot mainly because it is near the large ski resort Big Sky. Four Corners exists on the main route up the mountain towards big sky, so most of Big Sky’s visitors will pass our shop before reaching to the mountain. Our target market will be based around this fact. Also, our competitive advantage will be that we will undercut Big Sky’s primary ski shop on price, and we will put a stress on quality customer service. Our business will be heavily seasonal and we will receive most of our income during the fall and winter, however, Four Corners Country Sport will be the only ski/snowboard shop in the For Corners area, so we will have no direct competition with surrounding businesses. The hours of operation will be Monday – Thursday 11:00am – 8:00pm, Friday – Saturday 10:00am-10:00pm, and Sunday 12:00pm-6:00pm. All purchases of assets (products/equipment) will be subject to the company’s mission of providing only high-quality, cutting-edge items. We broke up the responsibilities of opening the dance studio into three different positions, a marketing director, an accountant, and a human resources manager. Kevin took on the role of the human resources manager. His duties involve setting the hours of the shop, hiring and firing our staff, making the bi-weekly schedules for all employees. He will also deal with all the internal issues that may arise in Four Corners Country Sport, also Kevin is in charge of setting the wages for every person employed. Sterling took on the role of the marketing director. His responsibilities are solely to bring in customers and create an create awareness in Four Corners and anyone who is interested in snow sports...
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