The Millennial’s are a generation of color, to say the least. Prominent trends characteristics have marked their way in today’s society as a social norm. One of the major trends that have heavily influenced the millennia’s teenage sectors, from the ages ten to eight-teen is skateboarding. Skateboarding has been around for many years and has established itself as a type of culture, and from this comes specific social norms and styles, meant to be followed and expected of an individual of this culture. For example, there is a distinct style of clothing to be maintained, upon closer inspection, it’s similar to the 80s punk of dark band shirts and torn jeans, but in a more current day, these fashions are currently more expensive and branched off newer styles that are more commercialized. Another significant part of every culture that sets it apart is the influence of language, and in the world of skateboarding a lingo has been created over time specifically the names of the tricks, for example, “Ollie” in which one makes a small or large jump. There is also the persona that a skateboarder portrays as a person and the way people view skateboarders as a group. Many people take skaters to be very stupid, rebellious, destructive teens, just looking for ways to cause trouble. Which stereotypes skaters in a negative fashion, which in turn brings a horrible outlook on skaters and the life they choose to live. But within the skateboarding culture there is ever changing styles, ideas, and concepts that set it apart from the previous generation, while also keeping some similarities. One thing that has stayed true ever since the beginning of the skateboarding culture, is that skateboarding is not a culture of talent but a culture of ideas.
In today’s culture those who are influenced by skateboarding, find a slightly varied way of life. And in this life the most prominent way to express yourself and the culture in which you decide to signify you, is through clothing. In this particular culture clothing plays an important roll in the definition of who you are. For within the culture of skateboarding there are many subgroups of styles and ideas. One style that has been around since the Gen X generation in the grunge style/punk style. Which, in accordance to every mother’s nightmare, comes with skulls on the t-shirts, black clothing, baggy and torn pants. There is also those who take the more commercialized style of clothing. For this subgroup were clothes of brand name, from specific skateboarding companies. One thing that is the same in all the subgroups is the style of shoes. Skate shoes have placed themselves on the burning end of your dollar which range from 20 to 100 dollars if not more. For these shoes are very important even if overpriced. These are very thick with a lot of padding for maximum comfort and protection from the rough use and torment these shoes go through. Shoes and clothing in this day and age for the shatters has become very commercialized, so that major companies can take over the market. Companies such as, Volvo, Element, Bird house, Black Label, and many others are making clothing specific to this style and sponsor professional skaters according to further popularize their product. And since these clothes are advertized as skate clothes people associate these types and brands of clothes to be worn only by skaters. And different styles were worn by different subgroups of skateboarders.
The many different subgroups within the skater world have their own ideas and views of the world. Today’s skaters into three major groups. The FAD SKATERS, are skateboarders that only started skating because it was the “cool thing to do” at the time. These skaters have no real interest in actually skateboarding but more in the clothing and style of the skating culture. Once a new fad comes along they will stop skating completely. Many of these skaters are taken in by the positive view that MTV and television has...
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