BUSI 5908 Microsoft Xbox: A Comprehensive Innovation Study
Submitted by: Charles W. Cattran Student ID: 214452
In Partial Fulfillment of the Degree of Master of Business Administration
Supervised by: Dr. John Callahan May 10, 2005
1
INTRODUCTION .....................................................................................................................................................................4 HISTORY OF HOME VIDEO GAME CONSOLES.............................................................................................................5 In the Beginning there was Spacewar….............................................................................................................................5 Nolan Bushnell and the Birth of the Video Game Industry ................................................................................................6 Magnavox Odyssey - The First Home Video Game System ...............................................................................................7 Home Pong.........................................................................................................................................................................7 Fairchild Channel F – The First Dominant Design ...........................................................................................................8 Atari’s Stranglehold (The Atari VCS/2600) .......................................................................................................................9 Atari ‘Loses Grip’ ..............................................................................................................................................................9 Console Competition for Atari – Mattel and Coleco........................................................................................................10 1984 – The Crash or ‘Shakeup’ of the Home Video Game Industry... [continues]
Submitted by: Charles W. Cattran Student ID: 214452
In Partial Fulfillment of the Degree of Master of Business Administration
Supervised by: Dr. John Callahan May 10, 2005
1
INTRODUCTION .....................................................................................................................................................................4 HISTORY OF HOME VIDEO GAME CONSOLES.............................................................................................................5 In the Beginning there was Spacewar….............................................................................................................................5 Nolan Bushnell and the Birth of the Video Game Industry ................................................................................................6 Magnavox Odyssey - The First Home Video Game System ...............................................................................................7 Home Pong.........................................................................................................................................................................7 Fairchild Channel F – The First Dominant Design ...........................................................................................................8 Atari’s Stranglehold (The Atari VCS/2600) .......................................................................................................................9 Atari ‘Loses Grip’ ..............................................................................................................................................................9 Console Competition for Atari – Mattel and Coleco........................................................................................................10 1984 – The Crash or ‘Shakeup’ of the Home Video Game Industry... [continues]
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