Making Social Media Work for Your Brand Via Inbound Marketing Strategies
By now, we’re all familiar enough with Social Media platforms like Facebook, Linked In, Twitter and YouTube. Some of you may even be implementing it here and there with a profile or a comment. It takes time and time in money so ask yourself if you are truly driving results? Here at TheWineMagnet, we’ll help you navigate the social mediasphere by first developing a SMO (Social Media Optimization) strategy. Next, we work with you to identify tangible, measurable and desired outcomes - i.e. inquiries, traffic/page views, leads, stickiness of your site, amount of time viewers spend on your site, conversions into customers. Once we understand the desired objective, we choose tactics wisely, monitoring the impact of the actions you take to assure a desired outcome.
Get Up and Going
As a start, we will created the framework for Social Media Marketing by recommending that you engaging in the following activities which characterize social media platforms: • Create profiles/accounts • Grow a network of colleagues/friends • Collaborate with other community members • Join related profession groups • Submit content • Vote on content • Tag content • Comment on content • Consider becoming a thought leader by launching a Blog
©L-Squared Productions Chicago, IL 312-543-0975 www.theWineMagnet.com info@theWineMagnet.com
Inbound Marketing Strategy
The 'media' in social media refers to the content as well as the platforms. We all know by now that CONTENT IS KING. We at theWineMagnet come from a background of rich media content production and print journalism. We help you craft a smart effective content strategy that involves: • Blogging with a simple, established editorial calendar • Customize Blog to match your website • Verify URL for Blog for maximum search • Editing and reviewing of written blog... [continues]
Cite This Essay
(2010, 03). Six Steps to a Social Media Strategy. StudyMode.com. Retrieved 03, 2010, from http://www.studymode.com/essays/Six-Steps-To-A-Social-Media-299270.html
"Six Steps to a Social Media Strategy" StudyMode.com. 03 2010. 03 2010 <http://www.studymode.com/essays/Six-Steps-To-A-Social-Media-299270.html>.
"Six Steps to a Social Media Strategy." StudyMode.com. 03, 2010. Accessed 03, 2010. http://www.studymode.com/essays/Six-Steps-To-A-Social-Media-299270.html.