Situational analysis is the beginning of the six step organizational planning process. Situational analysis is “a process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning issue under consideration” (Bateman & Snell, 2007). For example, if a manager at a men’s clothing store is thinking about launching a new line of polo shirts, analysis would be factors such as popularity of polo shirts for men, are polo shirts in style, what kind of polo shirts are in style, is there a demand for polo shirts, and if other men’s stores are selling polo shirts. This type of analysis would help the manager decide if they need to move any further in the planning process.
Alternative goals and plans come next in the organizational planning process. “Based on the situational analysis, the planning process should generate alternative goals that may be pursued in the future and the alternative plans that may be used to achieve those goals” (Bateman... [continues]
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